# Binom vs Cometly (2026) · Campaign Buyer > Source: https://campaignbuyer.com/compare/binom-vs-cometly A self-hosted click tracker against a B2B SaaS revenue attribution tool, and which one your business needs ## Binom vs Cometly By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Updated 23 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. ### Quick answer Pick Binom if you buy media to offers as an affiliate or media buyer, push high-volume pop, push or native traffic, want flat pricing that never scales with your clicks, and want to own your data on your own server; pick Cometly if you sell B2B SaaS or a subscription and need ad spend tied to Stripe revenue and CRM pipeline, from first click to closed-won, with server-side conversion feeds back to the ad platforms. Binom, from $149/mo, or $104 yearly. Cometly, from a quoted, usage-based fee. ### Side by side | | Binom | Cometly | | -------------------- | ----------------------------------------- | -------------------------------------- | | What it is | Self-hosted click tracker | B2B SaaS revenue attribution | | Built for | High-volume affiliates and media buyers | B2B SaaS and subscriptions | | What it measures | Click to conversion, source ROI | Ad spend to Stripe and CRM deals | | How it tracks | Server-side redirects and postbacks | Comet Pixel and server-side events | | Sale it follows | A click to an offer on any domain | First click to closed-won, MRR and LTV | | Ad-platform feedback | Postbacks to networks; CAPI is your build | Server-side CAPI to 7 platforms | | Where data lives | Your own server | Cometly's cloud | | Pricing | $149/mo flat, no traffic cap | Usage-based, no public price | | Outside proof | Deep affiliate track record | 4.8 G2 (36), thinner elsewhere | If you are down to Binom and Cometly, the honest starting point is that these two were built for two different jobs, and for two different kinds of company. Both sit somewhere under the word attribution, but they answer completely different questions. Binom is a self-hosted click tracker for high-volume affiliates and media buyers: it stamps every click, follows it through a lander to an offer, and tells you which source made money. Cometly is a B2B SaaS revenue attribution tool: it ties ad spend to money that arrived in Stripe and to deals in a CRM. The reader stuck between them is really deciding what they buy traffic for, not which product is better made. Binom runs on your own server, fires server-side postbacks to your affiliate networks, and prices flat at $149 a month, or $104 billed yearly, with no cap on traffic. A pop or push buyer doing hundreds of millions of clicks pays the same as one doing a few million. Cometly runs in the cloud, feeds Stripe revenue and CRM deal stages into its attribution through the Comet Pixel and server-side events, and prices on your monthly pageviews with a quote you get on a sales call. The prices point the same way the products do: one is a flat license for someone who owns the box, the other is a metered fee for a software company that wants the plumbing managed. ### The one question that decides it: what you buy traffic for Answer this before you compare a single feature. Do you buy media to offers as an affiliate or media buyer, pushing volume to landers and offers that live on domains you may not even own? Or do you sell B2B SaaS or a subscription through a longer, sales-assisted funnel that closes in a CRM weeks after the click? If your problem is seeing which source, campaign, lander and offer produced a profit at click-level, across high volumes and any traffic type, that is Binom's problem to solve. If your problem is knowing which campaign produced a trial that became a paying customer weeks later, and getting that signal back to the ad platforms so they optimize toward revenue instead of raw form fills, that is what Cometly is for. The business model is not a detail here, it is the decision. Binom assumes you run direct-response traffic and want click-level ROI plus your data on your own hardware, which is why it is flat-priced, self-hosted and built for speed at extreme volume. Cometly assumes a Stripe subscription or a CRM pipeline and a sale that takes weeks, which is why it writes pre- and post-form touch history onto each deal in HubSpot or Salesforce, the part a CRM's own tracking usually cannot see across a long journey. Put a B2B software closed-won question into Binom and it has no pipeline to read. Point high-volume affiliate traffic at Cometly and you are metering a revenue-attribution tool on a job it was never built for. Knowing which of those two sentences describes you settles most of the choice. ### Binom: speed, a flat license, and your data on your own server Binom is the tracker for the buyer who has run the numbers on event-based pricing and did not like the answer, and who pushes enough volume that speed is the deciding spec. It runs on your server, your data never leaves it, and the price is flat at $149 a month, or $104 billed yearly, with no cap on traffic. A pop or push affiliate doing hundreds of millions of clicks pays the same as one doing a few million, and the redirect and reporting engine holds up at counts that run cheaper cloud trackers into the ground. That pairing of flat cost and speed at scale is why this site ranks Binom third among trackers and treats it as the default for high-volume self-hosting. Its cost is operational. You run the server, including updates, uptime and scaling, and the onboarding assumes you already know postbacks and tokens rather than holding your hand. The modern paid-media conveniences are more of a build here too: Binom fires server-side postbacks to your networks natively, but pulling ad spend in and firing conversion API events to Meta or TikTok is wired through its API and your own setup rather than switched on for you. What it gives back is control, a flat bill that never punishes your volume, and a deep public track record in high-volume affiliate circles, so setup guides and community answers are easy to find when something breaks. We do not earn a commission on Binom, so there is no affiliate button for it on this page. The recommendation stands on its own. The full [Binom review](/reviews/binom) covers how it holds up at volume. ### Cometly: ad spend tied to Stripe and CRM revenue Cometly does a narrower and, for a software company, more useful thing: it ties ad spend to money that actually arrived. Its Comet Pixel and server-side events feed Stripe revenue and CRM deal stages into the attribution, so you see which campaign produced pipeline and closed-won revenue, with MRR and LTV attached, instead of trusting Meta to grade its own homework. It runs first, last, linear, U-shaped and data-driven models across a long journey, and it sends deal-stage-aware events back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat through a server-side conversion API on both plans, so bidding optimizes toward paying customers rather than raw leads. Its G2 record is strong and consistent, 4.8 out of 5 across 36 reviews, with praise clustering on tracking accuracy and fast, human support, and one reviewer reported accurate tracking on over $100,000 a month in ad spend. The two real caveats are commercial, not technical. Cometly publishes no price and offers no free trial: the Core and Enterprise plans are quoted on a sales call, usage-based on your monthly pageviews, and you commit, or at least pay for onboarding, before you see it run on your own traffic. Some buyers report the quote feels high. The honest workaround is to make the live demo prove the tracking on your real numbers first, because that is the only up-front proof you get. Outside its solid but small G2 record the proof thins out, with Trustpilot at 3.6 and no clear Capterra listing, so the trial you cannot take is exactly the due diligence you would most want. The full [Cometly review](/reviews/cometly) walks through the setup and the sentiment in detail. ### Different jobs, not a better and a worse tool Underneath the surface, this is not one tool beating another, it is two answers to two different businesses. Binom answers which source, lander and offer made money at click-level, at high volume, with the data on hardware you own. Cometly answers which campaign produced recurring revenue for a software company, and feeds that signal back to the ad platforms. Put a solo B2B founder into Binom and they get a fast click tracker with no Stripe or CRM connection to tell them which ad produced a paying subscriber. Point a scaling affiliate's pop or push volume at Cometly and they are metering a revenue-attribution tool, on a cloud they do not control, for a job Binom does flat-priced on their own server. So the honest tie-break is not features, it is your operation. If you buy media to offers and live or die by click-level ROI and flat costs, the SaaS-first, cloud-metered attribution tool was never going to serve you. If you sell software or a subscription and need a weeks-long sale tied to the deal in your CRM, the self-hosted click tracker has no pipeline to read and no revenue layer to attach. Match the tool to how your revenue actually arrives and the rest of the comparison mostly answers itself. ### Where the pricing diverges Neither of these prices on the same axis, so you are not modeling a crossover point, you are comparing two shapes. Binom is one flat number, $149 a month or $104 billed yearly, and it does not move no matter how much traffic you push, on top of the Linux server you rent and keep patched. Cometly does not publish a price at all: its plans are usage-based on monthly pageviews and quoted on a call, so you cannot line its cost up against a competitor before you talk to sales, and there is no free trial to test it first. If a flat license and a server bill fit how you work, that points to Binom. If you can accept a metered quote you only see after a demo, that is the friction you take on with Cometly, and the reason to make that demo run on your own data. Verify both on your real situation. Binom's number is public and flat, but the server it sits on is a real recurring cost and a real operational job, so factor that in. Push Cometly for a written quote against your actual monthly pageviews, because usage-based pricing climbs quietly as your traffic grows, and confirm what the paid onboarding includes before you commit. ### A third path if you host the funnel yourself Both of these tools measure traffic to pages and offers that live somewhere else. Binom stamps a click and follows it to a lander and an offer you host on another platform, and Cometly reads revenue out of a Stripe account and a CRM that sit elsewhere too. There is a different way to close the same gap, worth naming because it changes where the data lives. [ElasticFunnels](/reviews/elasticfunnels) is a funnel platform for teams running paid traffic that builds the pages and hosts the checkout itself, and keeps its ad-spend and conversion reporting on the same data layer as those pages, the CRM and the sale. Because a sale closes in a checkout it hosts, that conversion is a first-party event it records directly rather than a postback it has to catch, and it fires server-side postbacks to your affiliate networks on purchase, refund, chargeback and renewal, the network-attribution job Binom does for click traffic. It also split-tests page variants under one campaign URL, so a test never resets the ad platform's learning. It starts with a 14-day free trial that takes no card, on plans from $97 a month, plus 0.5% of revenue processed through its hosted checkout. The honest limit that keeps it on its own line rather than in the table: ElasticFunnels is newer than either tool here, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for how its reporting and postbacks hold up. That is what you would expect of a platform this recent, where Binom has years of public affiliate setups behind it and Cometly a consistent G2 record you can read before you buy. And its reporting covers the funnels it hosts, so an affiliate tracking clicks across offers on other people's domains still needs a dedicated tracker like Binom for that traffic, and a B2B SaaS team attributing a sales-led motion that closes in a CRM it runs elsewhere still needs a tool like Cometly. It is an option for the seller who runs their own pages and checkout end to end, not a replacement for either tool. ### Which one for you **You buy media to offers as an affiliate or media buyer:** Binom. Click-level ROI at high volume, a flat license that never scales with your clicks, and your data on your own server are the right call for pop, push, native and direct-response traffic. Budget the server and someone comfortable wiring your own CAPI and cost sync, and you get the fastest, most proven option in the segment. **You sell B2B SaaS or a subscription and need ad spend tied to revenue:** Cometly. Stripe and CRM revenue attribution, long-journey multi-touch models and server-side conversion feeds to seven ad platforms are the right fit, as long as you can commit without a public price or a free trial and you make the demo prove the tracking on your own numbers first. **You host your own pages and checkout end to end:** look at ElasticFunnels alongside them, with the newness caveat above in mind, and keep a tracker like Binom for any traffic that closes on domains you do not host, or Cometly for a software sale that closes in your CRM. Binom takes our default pick here, not because it out-measures Cometly at Cometly's own job, but because more readers who reach this comparison buy media to offers than sell B2B software. On its own turf, a B2B SaaS or subscription company tying ad spend to Stripe revenue and a CRM pipeline, Cometly is plainly the better tool, and we would pick it every time over a click tracker with no pipeline to read. If you are actually weighing attribution tools for a software business rather than a media-buying operation, our [Northbeam vs Cometly](/compare/northbeam-vs-cometly) comparison takes the next step. If you are choosing between self-hosted trackers, [Binom vs CPV Lab Pro](/compare/binom-vs-cpvlab-pro) and [Binom vs ClickFlare](/compare/binom-vs-clickflare) are the ones to read, and you can see where Binom lands overall in our [tracker ranking](/best). ### Binom ##### What works * Self-hosted, so your data stays on your own infrastructure and there is no per-event tax * Flat $149/mo, or $104 billed yearly, with no traffic-volume cap, so cost does not scale with clicks * Built for speed at pop, push and native volumes where cloud trackers get expensive ##### What to watch * You run the server, including updates, uptime and scaling * The setup is the most technical of any tracker here * Support and onboarding assume you already know tracking; it is not a hand-holding product ### Cometly ##### What works * It ties ad spend to money that actually arrived, not to platform-reported conversions. The Comet Pixel and server-side events feed Stripe revenue and CRM deal stages into the attribution, so you see which campaign produced pipeline and closed-won revenue, with MRR and LTV attached, instead of trusting Meta to grade its own homework. * Server-side Conversion API to seven ad platforms, on both plans. It sends deal-stage-aware events to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, so the bidding optimizes toward paying customers rather than raw form fills. The vendor claims Meta event match quality up to 9.3 out of 10. * Multi-touch models built for long B2B journeys. First, last, linear, U-shaped and data-driven attribution, with the full pre- and post-form touch history written onto each deal in HubSpot or Salesforce, which is the part a CRM's own tracking usually cannot see across a weeks-long sale. * A strong, consistent G2 record. 4.8 out of 5 from 36 reviews, 34 of them five-star, with praise clustering on attribution accuracy, custom-event tracking and fast, human support. One reviewer reported accurate tracking on over $100,000 a month in ad spend. * 70-plus native integrations and done-for-you onboarding. Stripe, HubSpot, Salesforce, Close, HighLevel and the major ad platforms connect in minutes, and a specialist wires your stack up, which matters because attribution is only ever as good as its setup. ##### What to watch * No public pricing. The two plans, Core and Enterprise, carry no numbers; pricing is usage-based on your monthly pageviews and quoted on a sales call. You cannot line its cost up against a competitor before you talk to sales, and some buyers report the quote feels high, one G2 review titled bluntly "Not worth of it's price." * No free trial. Cometly does not offer one, arguing that attribution needs your CRM and ad platforms wired up first, and sells a paid onboarding instead. So you commit, or at least pay to get set up, before you see it run on your own traffic. Make the live demo show your real numbers, because that is the only proof you get up front. * Thin proof outside G2\. Trustpilot sits at 3.6 from 92 reviews and flags that only a handful are recent and the sample may not be representative, and there is no clear Capterra listing. The G2 record is good but small, so the trial you cannot take is exactly the due diligence you would most want. * It is attribution, so it is directional, not truth. Like every tool in the category, its models will not perfectly match Meta, Google, GA4 and your bank at once, and it is only as accurate as your UTMs and CRM hygiene. Treat its numbers as a better basis for decisions, not a precise ledger. * Some rough edges reviewers name. A couple report documentation that lags the actual app, one flags pricing changing after they signed, and a Trustpilot reviewer found it "just another tool with a bunch of complicated options." None is disqualifying, but budget setup time and expect to lean on support early. ### Pricing Binom: from $149/mo, or $104 yearly. Binom v2 (self-hosted) is $149/mo, or $104/mo billed yearly. Binom Cloud (managed hosting) is $299/mo. Each additional license is $75 ($52 yearly). A 14-day trial with no traffic or feature limits, extendable to 30 days on request. Binom Protect (bot and cloaking protection) is a separate $69/mo yearly add-on. Cometly: from a quoted, usage-based fee. Usage-based, quote-only. Two plans, Core and Enterprise, both priced on your monthly pageviews (estimated at \~1.5x sessions), quoted on a sales call. No numeric pricing is published. Monthly or annual billing; annual saves 20%. No free trial; paid Professional Onboarding instead. One buyer publicly reported a $600/mo quote. Pricing verified against each vendor on 2026-09-23\. Check before you buy. Our pick ### Binom Binom is the pick if you push high volume, want to own your data, and have someone who can run a server. ### Frequently asked questions Binom or Cometly: which should I use? Pick Binom if you buy media to offers as an affiliate or media buyer, push high-volume pop, push or native traffic, want flat pricing that never scales with your clicks, and want to own your data on your own server; pick Cometly if you sell B2B SaaS or a subscription and need ad spend tied to Stripe revenue and CRM pipeline, from first click to closed-won, with server-side conversion feeds back to the ad platforms. Which is cheaper, Binom or Cometly? Binom starts at $149/mo, or $104 yearly and Cometly at a quoted, usage-based fee. These two do not price on the same axis, and that tells you who each is for. Binom is one flat license at any volume, on top of the Linux server you rent and maintain. Cometly meters your monthly pageviews and quotes on a sales call, with no public number and no free trial. There is no crossover to model. Price each on the business you run, not the entry figure. Do Binom and Cometly do the same thing? No, and it is the first thing to get straight. Binom is a self-hosted click tracker: it stamps every click, follows it through your lander to an offer on any domain, catches the conversion server-side and fires postbacks to your affiliate networks, so a media buyer sees which source, lander and offer made money. Cometly is a B2B SaaS revenue attribution tool: its Comet Pixel and server-side events tie ad spend to Stripe revenue and CRM deal stages, so a software company sees which campaign produced pipeline and closed-won revenue. One reads click-level ROI to offers; the other connects paid spend to recurring revenue in a CRM. They overlap in name only. Can Binom tie ad spend to Stripe revenue and a CRM the way Cometly does? Not out of the box. Binom tracks conversions server-side and fires postbacks to your networks, and you can wire it to a lot through its API, but it is a click tracker, not a revenue-attribution layer over Stripe and a HubSpot or Salesforce pipeline. Following a click through a weeks-long, sales-assisted journey to closed-won, with MRR and LTV written onto the deal, is Cometly's whole reason to exist. If that is the question you need answered, Binom is the wrong shape for it. Can Cometly track high-volume pop, push or native affiliate traffic? It is not built for it. Cometly is made and marketed for B2B SaaS and subscription companies tying ad spend to Stripe and a CRM, and it prices on your monthly pageviews. Point hundreds of millions of pop or push clicks at it and you are using a revenue-attribution tool for a redirect-and-postback job it was never designed for, at a cost that meters on the volume. High-volume, direct-response click tracking is Binom's territory, not Cometly's. Which one lets me own my data, and which is a cloud tool? Binom is self-hosted: it runs on a Linux server you rent and control, so your click logs and campaign data sit on hardware you own, and nothing leaves your infrastructure. Cometly is a cloud tool: your attribution data lives on Cometly's side, and it wires into your Stripe, CRM and ad platforms from there. That is not a knock on either, it is the trade. Binom hands you control and the server bill and the uptime that come with it; Cometly hands you a managed setup with done-for-you onboarding and no server to run. ### Sources #### Other sources 6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[s-universal\] [Binom - Performance marketing tracker for professionals ](https://binom.org/) Blog, 23 Sep 2026 2. \[s-flatprice\] [Binom - Price ](https://binom.org/price) Blog, 23 Sep 2026 3. \[s-owndata\] [Binom - Autonomy and Full Control ](https://binom.org/) Blog, 23 Sep 2026 4. \[s-cleanserver\] [Binom Documentation - Tracker installation ](https://docs.binom.org/install-v2.php) Blog, 23 Sep 2026 5. \[s-specs\] [Binom Documentation - Server Requirements ](https://docs.binom.org/install-v2.php) Blog, 23 Sep 2026 6. \[s-trial\] [Binom - Frequently asked questions ](https://binom.org/) Blog, 23 Sep 2026 [Binom review](/reviews/binom) [Cometly review](/reviews/cometly) [Best ad tracker ranking](/best) [All head-to-heads](/compare) Written by Dana Rourke Lead reviewer Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first. [danar@campaignbuyer.com](mailto:danar@campaignbuyer.com) Last checked 2026-09-23 --- [ Campaign Buyer ](/) Independent reviews of the trackers, page builders, attribution tools and ad-spy software media buyers pay for. Every pick names what it is bad at. [contact@campaignbuyer.com](mailto:contact@campaignbuyer.com) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Campaign Buyer. Independent and reader-supported.