# Binom vs Keitaro (2026) · Campaign Buyer > Source: https://campaignbuyer.com/compare/binom-vs-keitaro Two of the most established self-hosted trackers, and the split is speed and a flat price against routing depth and a cheaper entry. ## Binom vs Keitaro By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Updated 24 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. ### Quick answer Pick Binom if you push the highest volumes of pop, push or native traffic, want one flat price with no tiers and no cap, and will invest in the most technical setup for raw click-processing speed; pick Keitaro if you want the deepest traffic-routing and filtering rules, native cost sync and CAPI on every plan, and a cheaper tiered entry from €40 a month, in a tracker that also builds your landers and filters your bots. Binom, from $149/mo. Keitaro, from €40/mo. ### Side by side | | Binom | Keitaro | | ------------------ | ---------------------------------------- | ----------------------------------------- | | What it is | Self-hosted click tracker | Self-hosted tracker and traffic router | | Built around | Click-processing speed at scale | Deep routing and filtering rules | | Best for | The highest pop, push and native volumes | Granular routing on a cheaper entry tier | | Pricing | $149/mo flat, one tier, no cap | From €40/mo, tiered by features and seats | | Routing parameters | Standard geo, device and source rules | 35+ parameters, granular filtering engine | | CAPI and cost sync | Wired through its API, your own build | On every individual plan, native | | Built-in extras | Tracker and reporting | Lander editor, bot filtering, SSL domains | | Hosting | Your own Linux server | Your own Linux server | | Free trial | No; buy a license | No; public live demo, then a license | | Outside proof | Deep high-volume affiliate record | 4,000+ businesses; support reviews mixed | If you are down to Binom and Keitaro, you have already made the two hardest calls. You want to self-host, so your click data lives on hardware you own and nothing meters your events, and you want a flat license instead of a bill that climbs with your traffic. Both of these tools give you that. Both are among the most established self-hosted trackers a media buyer runs, both fire server-side postbacks to your networks, both route traffic by geo, device and source, and both have years of real campaigns behind them. So this is not a good-tracker-versus-bad-tracker choice. It is a choice between two good ones built around different priorities. ### The one thing that decides it: raw speed or routing depth Answer this before you compare a single feature. Is your bottleneck volume, or is it logic? Binom's whole reputation is click-processing speed: it is built to stamp, redirect and report on pop, push and native traffic at counts that make cloud trackers sweat, and it charges one flat price to do it no matter how many clicks you push. Keitaro's reputation is routing: 35+ tracking parameters and a filtering engine that splits visitors to different landers and offers by geo, device, OS, browser, connection and source, with a built-in landing page editor and bot filtering in the same box. If the thing that keeps you up at night is whether the tracker can keep pace with the sheer number of clicks, that points at Binom. If it is whether you can express the exact routing rule your campaign needs, that points at Keitaro. The pricing shapes follow the same split. Binom is a single flat license, $149 a month or $104 billed yearly, with no tiers and no traffic cap, so the buyer doing hundreds of millions of clicks pays what the buyer doing a few million pays. Keitaro is tiered, from €40 a month for its Individual Starter up through €104 for Expert and €200 to €400 for its Business plans, with discounts for six- and twelve-month terms. One is a flat number that never punishes volume. The other is a ladder that starts much cheaper and climbs as you need more domains, more seats and more features. Which of those fits depends less on the feature list than on how big your operation already is. ### Binom: speed, a flat license, and the steepest setup Binom is the tracker for the buyer who has run enough volume to know that speed is a spec, not a nicety. It runs on your server, your data never leaves it, and the price is flat at $149 a month, or $104 billed yearly, with no cap on traffic. A pop or push affiliate doing hundreds of millions of clicks pays the same as one doing a few million, and the redirect and reporting engine holds its pace at counts that slow cheaper trackers to a crawl. That pairing of flat cost and speed at scale is why this site ranks Binom third among trackers and treats it as the default for high-volume self-hosting. Its cost is operational, and it is the steepest here. You run the server, including updates, uptime and scaling, and the onboarding assumes you already know postbacks and tokens rather than walking you through them. The modern paid-media conveniences are more of a build too: Binom fires server-side postbacks to your networks natively, but pulling ad spend in and firing conversion API events to Meta or TikTok is wired through its API and your own setup rather than switched on for you. What you get back is control, a flat bill that never scales with your clicks, and the deepest public track record of any tracker in high-volume affiliate circles, so a setup guide or a community answer is easy to find when something breaks. We do not earn a commission on Binom, so there is no affiliate button for it on this page. The full [Binom review](/reviews/binom) covers how it holds up at volume. ### Keitaro: routing depth, native cost sync, and a cheaper way in Keitaro does the same core job and puts its weight somewhere else: routing and breadth. Its maker, Apliteni, has shipped it for years and says more than 4,000 businesses run it, and the thing those businesses reach for is its filtering engine. It splits visitors to different landing pages and offers across 35+ tracking parameters, by geo, device, OS, browser, connection and source ID, and it fires server-side postbacks, sends conversions back to Meta, Google and TikTok through their APIs, and pulls ad spend in for real cost and ROI, all on every individual plan rather than gated behind the top tier. It also bundles a landing page editor, custom domains with SSL and bot filtering, so fewer separate tools sit between your tracker, your lander and your offer. For the buyer who wants granular routing logic and a cheaper way in, Keitaro is the stronger pick, and on that ground we would take it over Binom without hesitation. Its two real costs are support and the same server burden. The praise from long-term users is consistent: fast, knowledgeable help and a low price against cloud trackers. But the sharpest critical review reports 502 errors on server-side conversion tracking and inaccurate cost attribution, with support acknowledging the problem but giving no timeline for a fix, which for a media buyer is daily lost optimization while it is open. Live chat also runs business hours, roughly 06:00 to 16:00 GMT on weekdays, so a launch that breaks overnight in your timezone waits for the next window. And like Binom, it is self-hosted only, with no cloud version and no free trial: you rent and maintain a Linux VPS and you buy a license, though a public live demo and a refund policy soften the commitment. The full [Keitaro review](/reviews/keitaro) goes through the routing depth and the support record in detail. ### Where the pricing diverges Neither of these charges per event, which is the point of both, but they do not price on the same axis. Binom is one flat number, $149 a month or $104 billed yearly, and it does not move no matter how much traffic you push. Keitaro is a ladder: €40 a month for Individual Starter, €72 for Advanced, €104 for Expert, then €200 and €400 for its Business Team and Enterprise plans, with six- and twelve-month terms taking 10% and 20% off. For a smaller or newer operation, Keitaro's €40 entry is far cheaper than Binom's flat $149, and that alone wins it a lot of first trackers. For a buyer already pushing serious volume across many domains and a team, Binom's one price with nothing capped can end up simpler, and at the top even cheaper than climbing Keitaro's ladder. On top of either sits the recurring cost neither vendor charges you: the Linux server you rent, patch and keep online yourself. Verify both on your own numbers. Binom's figure is public and flat, but factor in the server and the operational time it demands. Check which Keitaro tier actually carries the domains, seats and features you need, because the €40 entry is the floor, not the plan most volume buyers land on. ### A third path if you host the funnel yourself Both of these tools measure traffic to pages and offers that live somewhere else. Binom and Keitaro both stamp a click and follow it to a lander and an offer you host on another platform, then catch the conversion as a postback. There is a different way to close the same gap, worth naming because it changes where the data lives. [ElasticFunnels](/reviews/elasticfunnels) is a funnel platform for teams running paid traffic that builds the pages and hosts the checkout itself, and keeps its ad-spend and conversion reporting on the same data layer as those pages, the CRM and the sale. Because a sale closes in a checkout it hosts, that conversion is a first-party event it records directly rather than a postback it has to catch, and it fires server-side postbacks to your affiliate networks on purchase, refund, chargeback and renewal, the network-attribution job both trackers here do for click traffic. It also split-tests page variants under one campaign URL, so a test never resets the ad platform's learning. It starts with a 14-day free trial that takes no card, on plans from $97 a month, plus 0.5% of revenue processed through its hosted checkout. The honest limit that keeps it on its own line rather than in the table above: ElasticFunnels is newer than either tracker here, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for how its reporting and postbacks hold up. That is what you would expect of a platform this recent, where Binom has years of public affiliate setups behind it and Keitaro more than 4,000 businesses and a long support record you can read before you buy. Its reporting also covers the funnels it hosts, so a media buyer sending clicks to offers on other people's domains still needs a dedicated tracker like Binom or Keitaro for that traffic. It is an option for the seller who runs their own pages and checkout end to end, not a replacement for either tracker. ### Which one for you **You push the highest volumes and want one flat price:** Binom. Click-processing speed at scale, a single license that never moves with your clicks, and your data on your own server are the right call for heavy pop, push and native buying. Budget the server and someone comfortable wiring your own CAPI and cost sync, and you get the fastest, most proven tracker in the segment. **You want routing depth, native cost sync and a cheaper way in:** Keitaro. Granular filtering across 35+ parameters, CAPI and cost sync on every plan, a built-in lander editor and bot filtering, and a €40 entry make it the better fit for a buyer whose edge is routing logic, or who is not yet at the volume that justifies Binom's flat price. Live with business-hours support and the same server burden. **You host your own pages and checkout end to end:** look at ElasticFunnels alongside them, with the newness caveat above in mind, and keep a tracker like Binom or Keitaro for any traffic that closes on domains you do not host. Binom takes our default pick here, not because it out-routes Keitaro, but because the median reader who reaches this comparison is buying paid traffic at the kind of volume where processing speed and one flat, uncapped price matter most, and that is the ground Binom was built to hold. On the other ground, deep routing logic and a cheaper tiered entry, Keitaro is plainly the better tool, and for the buyer whose campaigns live or die by the exact filtering rule, we would pick it every time. If you are still weighing self-hosted against cloud trackers, [Binom vs ClickFlare](/compare/binom-vs-clickflare) and [Binom vs CPV Lab Pro](/compare/binom-vs-cpvlab-pro) are the next reads, and you can see where both land in our [tracker ranking](/best). ### Binom ##### What works * Self-hosted, so your data stays on your own infrastructure and there is no per-event tax * Flat $149/mo, or $104 billed yearly, with no traffic-volume cap, so cost does not scale with clicks * Built for speed at pop, push and native volumes where cloud trackers get expensive ##### What to watch * You run the server, including updates, uptime and scaling * The setup is the most technical of any tracker here * Support and onboarding assume you already know tracking; it is not a hand-holding product ### Keitaro ##### What works * Self-hosted, so your click data lives on hardware you control and nothing meters your events. The license is flat, not a bill that climbs with clicks, which is the whole reason high-volume pop, push and native buyers pick it over event-priced cloud trackers like Voluum and RedTrack. * Deep traffic routing and filtering. It splits visitors to different landing pages and offers by GEO, device, OS, browser, connection and source ID, across 35+ tracking parameters, so one tool handles the tracker, the routing and lander rotation. * Server-side postbacks and conversion sync on every individual plan. It fires S2S postbacks and sends conversions back to Meta, Google and TikTok through their APIs, and pulls ad spend in so reports show real cost and ROI, not clicks alone. * Support and price are what long-term users praise most. Across Trustpilot the repeated note from people running it for one to several years is fast, knowledgeable help and a low price relative to cloud trackers. * A built-in landing page editor, custom domains with SSL, and bot filtering, so there are fewer separate tools sitting between your tracker, your lander and your offer. ##### What to watch * Self-hosted only, and that is the real cost and the real risk. You rent a clean Linux VPS (CentOS 9 or 10 Stream, 4GB RAM minimum), and keeping it fast, patched and online is your job, not the vendor's. There is no cloud version, so if server operations are not your thing, a managed tracker like RedTrack or Voluum fits better. * No free trial. To try it properly you buy a license, though there is a public live demo and a refund policy. That is more commitment up front than the card-free trials most cloud trackers offer. * When tracking breaks, resolution can be slow. The sharpest critical review reports 502 errors on server-side conversion tracking and inaccurate cost attribution, with support acknowledging the problem but giving no timeline for a fix, which for a media buyer means daily lost optimization while it is open. * A real learning curve. DNS, SSL, Cloudflare settings, server load, PHP-FPM tuning and postback debugging are all on you, and reviewers who like the tool still say the number of settings and reports can overwhelm a beginner. * Live chat runs business hours, not around the clock. Support is online roughly 06:00 to 16:00 GMT on weekdays, so a launch that breaks overnight in your timezone waits until the next window. ### Pricing Binom: from $149/mo. Binom v2 (self-hosted) is $149/mo, or $104/mo billed yearly. Binom Cloud (managed hosting) is $299/mo. Each additional license is $75 ($52 yearly). A 14-day trial with no traffic or feature limits, extendable to 30 days on request. Binom Protect (bot and cloaking protection) is a separate $69/mo yearly add-on. Keitaro: from €40/mo. Self-hosted only, so on top of the license you rent and maintain your own VPS. Individual plans, billed annually, are Starter €40/mo (1 user, 1 domain), Advanced €72/mo (1 user, 100 domains) and Expert €104/mo (up to 5 users, 500 domains); business plans are Team €200/mo (up to 50 users) and Enterprise €400/mo (unlimited users and domains, branding). It has no free trial: you buy a license, though a public live demo and a refund policy are offered, and 6- or 12-month terms discount 10% and 20%. Pricing verified against each vendor on 2026-09-23\. Check before you buy. Our pick ### Binom Binom is the pick if you push high volume, want to own your data, and have someone who can run a server. ### Frequently asked questions Binom or Keitaro: which should I use? Pick Binom if you push the highest volumes of pop, push or native traffic, want one flat price with no tiers and no cap, and will invest in the most technical setup for raw click-processing speed; pick Keitaro if you want the deepest traffic-routing and filtering rules, native cost sync and CAPI on every plan, and a cheaper tiered entry from €40 a month, in a tracker that also builds your landers and filters your bots. Which is cheaper, Binom or Keitaro? Binom starts at $149/mo and Keitaro at €40/mo. Keitaro is cheaper to start, but Binom's single price never climbs with your clicks. Check which Keitaro tier carries the domains, seats and features you need before comparing on entry price alone, and factor in the Linux server both of them make you run. Do Binom and Keitaro do the same job? Broadly yes, and that is why the choice is close. Both are self-hosted click trackers for high-volume media buyers: both stamp clicks, route traffic to landers and offers by geo, device and source, fire server-side postbacks to your networks, and keep your data on a Linux server you run. The difference is emphasis. Binom is built around raw click-processing speed and charges one flat, uncapped price. Keitaro is built around routing depth, bundles a lander editor and bot filtering, puts CAPI and cost sync on every plan, and prices in tiers from a cheaper €40 entry. Can Binom match Keitaro's traffic routing? It routes, but not as deep or as bundled. Binom splits traffic and rotates landers well enough for most direct-response campaigns, but Keitaro's filtering engine across 35+ parameters, its built-in landing page editor and its bot filtering are its whole reason to exist, and they are the more granular of the two. If the exact routing rule is the feature you are choosing on, Keitaro is the stronger tool. If throughput at extreme volume is the spec, Binom's speed is the edge. Do either Binom or Keitaro offer a free trial? Neither offers a card-free trial the way a cloud tracker does. Both are self-hosted and license-based: you buy a license and stand up your own server. Keitaro publishes a live public demo and a refund policy so you can see it run before you commit, and Binom leans on its deep public track record and community setups. If a no-commitment trial matters more than owning your data, a managed cloud tracker like RedTrack or ClickFlare fits better. ### Sources #### Other sources 6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[s-universal\] [Binom - Performance marketing tracker for professionals ](https://binom.org/) Blog, 23 Sep 2026 2. \[s-flatprice\] [Binom - Price ](https://binom.org/price) Blog, 23 Sep 2026 3. \[s-owndata\] [Binom - Autonomy and Full Control ](https://binom.org/) Blog, 23 Sep 2026 4. \[s-cleanserver\] [Binom Documentation - Tracker installation ](https://docs.binom.org/install-v2.php) Blog, 23 Sep 2026 5. \[s-specs\] [Binom Documentation - Server Requirements ](https://docs.binom.org/install-v2.php) Blog, 23 Sep 2026 6. \[s-trial\] [Binom - Frequently asked questions ](https://binom.org/) Blog, 23 Sep 2026 [Binom review](/reviews/binom) [Keitaro review](/reviews/keitaro) [Best ad tracker ranking](/best) [All head-to-heads](/compare) Written by Dana Rourke Lead reviewer Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first. [danar@campaignbuyer.com](mailto:danar@campaignbuyer.com) Last checked 2026-09-24 --- [ Campaign Buyer ](/) Independent reviews of the trackers, page builders, attribution tools and ad-spy software media buyers pay for. Every pick names what it is bad at. [contact@campaignbuyer.com](mailto:contact@campaignbuyer.com) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Campaign Buyer. Independent and reader-supported.