# ClickFlare vs Cometly (2026) · Campaign Buyer > Source: https://campaignbuyer.com/compare/clickflare-vs-cometly A cloud ad tracker against a B2B SaaS revenue attribution tool, and which one your business needs ## ClickFlare vs Cometly By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Updated 23 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. ### Quick answer Pick ClickFlare if you buy paid media to offers and landers as an affiliate or media buyer and want click-level ROI, automatic ad-cost sync and server-side CAPI to Meta, Google and TikTok on every plan with nothing to install; pick Cometly if you sell B2B SaaS or a subscription and need ad spend tied to Stripe revenue and CRM pipeline, from first click to closed-won, with server-side conversion feeds back to the ad platforms. ClickFlare, from $69/mo, billed yearly. Cometly, from a quoted, usage-based fee. ### Side by side | | ClickFlare | Cometly | | -------------------- | ---------------------------------------- | -------------------------------------- | | What it is | Cloud ad tracker | B2B SaaS revenue attribution | | Built for | Affiliates and media buyers | B2B SaaS and subscriptions | | What it measures | Click to conversion, source ROI | Ad spend to Stripe and CRM deals | | How it tracks | Server-side capture, redirect and direct | Comet Pixel and server-side events | | Sale it follows | A click to an offer on any domain | First click to closed-won, MRR and LTV | | Ad-platform feedback | CAPI and cost sync on every plan | Server-side CAPI to 7 platforms | | Setup | Sign in, connect sources, no install | Done-for-you onboarding, no free trial | | Pricing | Metered by events, from $69/mo | Usage-based, no public price | | Outside proof | Thin, \~2 dozen reviews | 4.8 G2 (36), thinner elsewhere | If you are down to ClickFlare and Cometly, the honest starting point is that these two were built for two different jobs, and for two different kinds of company. Both sit somewhere under the word attribution, but they answer completely different questions. ClickFlare is a cloud ad tracker for affiliates and media buyers: it stamps every click, follows it through a lander to an offer, and tells you which source made money. Cometly is a B2B SaaS revenue attribution tool: it ties ad spend to money that arrived in Stripe and to deals in a CRM. The reader stuck between them is really deciding what they buy traffic for, not which product is better made. ClickFlare runs in the cloud with nothing to install, pulls your ad spend in automatically, fires server-side conversion API events back to Meta, Google, TikTok, Snapchat and Reddit on every plan, and meters you by events from $69 a month billed yearly. Cometly also runs in the cloud, but it feeds Stripe revenue and CRM deal stages into its attribution through the Comet Pixel and server-side events, and prices on your monthly pageviews with a quote you get on a sales call. The pricing points the same way the products do: one is a metered tracker for someone buying traffic to offers, the other is a metered fee for a software company that wants its pipeline tied to ad spend. ### The one question that decides it: what you buy traffic for Answer this before you compare a single feature. Do you buy media to offers as an affiliate or media buyer, pushing traffic to landers and offers that may live on domains you do not even own? Or do you sell B2B SaaS or a subscription through a longer, sales-assisted funnel that closes in a CRM weeks after the click? If your problem is seeing which source, campaign, lander and offer produced a profit at click-level, across any traffic type, that is ClickFlare's problem to solve. If your problem is knowing which campaign produced a trial that became a paying customer weeks later, and getting that signal back to the ad platforms so they optimize toward revenue instead of raw form fills, that is what Cometly is for. The business model is not a detail here, it is the decision. ClickFlare assumes you run direct-response traffic and want click-level ROI with the modern paid-media plumbing, CAPI and synced spend, working on day one. Cometly assumes a Stripe subscription or a CRM pipeline and a sale that takes weeks, which is why it writes pre- and post-form touch history onto each deal in HubSpot or Salesforce, the part a CRM's own tracking usually cannot see across a long journey. Put a B2B software closed-won question into ClickFlare and it has no pipeline to read. Point high-volume affiliate traffic at Cometly and you are metering a revenue-attribution tool on a job it was never built for. Knowing which of those two sentences describes you settles most of the choice. ### ClickFlare: cloud tracking with the modern plumbing switched on ClickFlare is the tracker for the buyer who runs campaigns hands-on and wants CAPI and synced ad spend working today without building or hosting anything. It has run as a cloud tracker since 2021, the vendor puts its user base past 3,500 media buyers, and it does what Voluum and RedTrack do: server-side capture with both redirect and direct tracking, automatic ad-cost sync, and conversion API to Meta, Google, TikTok, Snapchat and Reddit. The part that sets it apart on price is that all of that is on every tier, including the $69 Starter, rather than gated behind an upgrade or a percentage of your ad budget. That pairing of a full feature set on the cheapest plan and a flat price that undercuts the older incumbents is why this site ranks it fourth among trackers. Its real caveat is proof, not capability. Independent coverage is thin: a couple of dozen Trustpilot reviews, all five-star, with Trustpilot itself flagging the sample may not be representative, and little organic Reddit discussion to check against. The tracking sits on a 99.99% uptime record since January 2021, so the way to close that gap is to run the 14-day no-card trial against your ad platform's own numbers before you pay. Two smaller notes: everything counts as an event, so high-volume pop or push traffic burns the cap faster than the plan names suggest, and spend data refreshes hourly on the lower plans, so an hour-old ROAS can lag a fast-moving campaign. We do not earn a commission on ClickFlare, so there is no affiliate button for it here. The recommendation stands on its own. The full [ClickFlare review](/reviews/clickflare) covers how it holds up. ### Cometly: ad spend tied to Stripe and CRM revenue Cometly does a narrower and, for a software company, more useful thing: it ties ad spend to money that actually arrived. Its Comet Pixel and server-side events feed Stripe revenue and CRM deal stages into the attribution, so you see which campaign produced pipeline and closed-won revenue, with MRR and LTV attached, instead of trusting Meta to grade its own homework. It runs first, last, linear, U-shaped and data-driven models across a long journey, and it sends deal-stage-aware events back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat through a server-side conversion API on both plans, so bidding optimizes toward paying customers rather than raw leads. Its G2 record is strong and consistent, 4.8 out of 5 across 36 reviews, with praise clustering on tracking accuracy and fast, human support, and one reviewer reported accurate tracking on over $100,000 a month in ad spend. The two real caveats are commercial, not technical. Cometly publishes no price and offers no free trial: the Core and Enterprise plans are quoted on a sales call, usage-based on your monthly pageviews, and you commit, or at least pay for onboarding, before you see it run on your own traffic. Some buyers report the quote feels high. The honest workaround is to make the live demo prove the tracking on your real numbers first, because that is the only up-front proof you get. Outside its solid but small G2 record the proof thins out, with Trustpilot at 3.6 and no clear Capterra listing, so the trial you cannot take is exactly the due diligence you would most want. The full [Cometly review](/reviews/cometly) walks through the setup and the sentiment in detail. ### Different jobs, not a better and a worse tool Underneath the surface, this is not one tool beating another, it is two answers to two different businesses. ClickFlare answers which source, lander and offer made money at click-level, for a buyer sending traffic to offers on any domain, and feeds that signal back to the ad platforms. Cometly answers which campaign produced recurring revenue for a software company, and writes it onto the deal in the CRM. Put a solo B2B founder into ClickFlare and they get a fast click tracker with no Stripe or CRM connection to tell them which ad produced a paying subscriber. Point a scaling affiliate's pop or push volume at Cometly and they are metering a revenue-attribution tool for a job ClickFlare does at click-level with CAPI already switched on. So the honest tie-break is not features, it is your operation. If you buy media to offers and live or die by click-level ROI and feeding the ad platforms, the SaaS-first attribution tool was never going to serve you. If you sell software or a subscription and need a weeks-long sale tied to the deal in your CRM, the click tracker has no pipeline to read and no revenue layer to attach. Match the tool to how your revenue actually arrives and the rest of the comparison mostly answers itself. ### Where the pricing diverges Neither of these prices on the same axis, so you are not modeling a crossover point, you are comparing two shapes. ClickFlare meters events: $69 a month billed yearly gets you in, and the bill climbs with the events you track, with overage that never hard-stops. Because every visit, click, conversion and postback counts as an event, estimate your real volume before you pick a tier. Cometly does not publish a price at all: its plans are usage-based on monthly pageviews and quoted on a call, so you cannot line its cost up against a competitor before you talk to sales, and there is no free trial to test it first. If a metered cloud bill you can read on the pricing page fits how you work, that points to ClickFlare. If you can accept a quote you only see after a demo, that is the friction you take on with Cometly, and the reason to make that demo run on your own data. Verify both on your real situation. ClickFlare's number is public, but events add up faster than plan names suggest on high-volume traffic, so count yours first. Push Cometly for a written quote against your actual monthly pageviews, because usage-based pricing climbs quietly as your traffic grows, and confirm what the paid onboarding includes before you commit. ### A third path if you host the funnel yourself Both of these tools measure traffic to pages and offers that live somewhere else. ClickFlare stamps a click and follows it to a lander and an offer you host on another platform, and Cometly reads revenue out of a Stripe account and a CRM that sit elsewhere too. There is a different way to close the same gap, worth naming because it changes where the data lives. [ElasticFunnels](/reviews/elasticfunnels) is a funnel platform for teams running paid traffic that builds the pages and hosts the checkout itself, and keeps its ad-spend and conversion reporting on the same data layer as those pages, the CRM and the sale. Because a sale closes in a checkout it hosts, that conversion is a first-party event it records directly rather than a postback it has to catch, and it fires server-side postbacks to your affiliate networks on purchase, refund, chargeback and renewal, the network-attribution job ClickFlare does for click traffic. It also split-tests page variants under one campaign URL, so a test never resets the ad platform's learning. It starts with a 14-day free trial that takes no card, on plans from $97 a month, plus 0.5% of revenue processed through its hosted checkout. The honest limit that keeps it on its own line rather than in the table: ElasticFunnels is newer than either tool here, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for how its reporting and postbacks hold up. That is what you would expect of a platform this recent, where ClickFlare has run since 2021 and Cometly has a consistent G2 record you can read before you buy. And its reporting covers the funnels it hosts, so an affiliate tracking clicks across offers on other people's domains still needs a dedicated tracker like ClickFlare for that traffic, and a B2B SaaS team attributing a sales-led motion that closes in a CRM it runs elsewhere still needs a tool like Cometly. It is an option for the seller who runs their own pages and checkout end to end, not a replacement for either tool. ### Which one for you **You buy media to offers as an affiliate or media buyer:** ClickFlare. Click-level ROI, automatic ad-cost sync and server-side CAPI to Meta, Google, TikTok, Snapchat and Reddit are on every plan including the $69 Starter, with nothing to install and a flat price that undercuts Voluum. Estimate your real event count first, and prove the tracking on your own traffic during the no-card trial, since the review scores cannot do that for you. **You sell B2B SaaS or a subscription and need ad spend tied to revenue:** Cometly. Stripe and CRM revenue attribution, long-journey multi-touch models and server-side conversion feeds to seven ad platforms are the right fit, as long as you can commit without a public price or a free trial and you make the demo prove the tracking on your own numbers first. **You host your own pages and checkout end to end:** look at ElasticFunnels alongside them, with the newness caveat above in mind, and keep a tracker like ClickFlare for any traffic that closes on domains you do not host, or Cometly for a software sale that closes in your CRM. ClickFlare takes our default pick here, not because it out-measures Cometly at Cometly's own job, but because more readers who reach this comparison buy media to offers than sell B2B software. On its own turf, a B2B SaaS or subscription company tying ad spend to Stripe revenue and a CRM pipeline, Cometly is plainly the better tool, and we would pick it every time over a click tracker with no pipeline to read. If you are actually weighing attribution tools for a software business rather than a media-buying operation, our [Northbeam vs Cometly](/compare/northbeam-vs-cometly) comparison takes the next step. If you are choosing between click trackers, [Binom vs ClickFlare](/compare/binom-vs-clickflare) and our [ad tracker ranking](/best) are the ones to read next, and [Binom vs Cometly](/compare/binom-vs-cometly) runs this same fork with a self-hosted tracker in ClickFlare's place. ### ClickFlare ##### What works * Cost sync and CAPI are on every tier, including the $69 Starter. You pull your spend in, compute ROI and send conversions to Meta, Google and TikTok server-side, without a paid upgrade and without handing over a cut of your budget. * Flat pricing that undercuts Voluum on the same event model. The vendor says the price has not risen since it launched in 2021, and there is no percentage of your budget layered on top. * Server-side capture with both redirect and direct tracking, so a blocked pixel or an iOS restriction does not silently drop the form fill or the sale. * Free done-for-you migration and fast human support are the two things public reviewers single out most, alongside a setup that is smoother than trackers usually are. * A real 14-day trial with no card, plus a 99.99% uptime record since January 2021, so you can prove the tracking on your own traffic before you pay. ##### What to watch * Thin independent proof. A couple of dozen Trustpilot reviews, all five-star, and little organic Reddit discussion. Trustpilot itself flags that the sample may not be representative, so the trial is your real due diligence, not the scores. * Everything counts as an event. Every visit, click, conversion and postback draws down one limit, so high-volume pop or push traffic burns the cap faster than the plan names suggest. Estimate your real event count before you pick a tier. * Spend data lags on the lower tiers. Starter and Pro refresh hourly and Master every 30 minutes, with near-real-time updates a paid add-on. On fast-moving campaigns an hour-old ROAS can mislead you. * Less battle-tested at extreme scale than Voluum. For the heaviest automation rules and deepest anti-fraud, the older incumbents still have the longer public track record. * Billing is charged in advance and is generally non-refundable, and you cancel inside the account rather than by asking support. Export your data before you leave. ### Cometly ##### What works * It ties ad spend to money that actually arrived, not to platform-reported conversions. The Comet Pixel and server-side events feed Stripe revenue and CRM deal stages into the attribution, so you see which campaign produced pipeline and closed-won revenue, with MRR and LTV attached, instead of trusting Meta to grade its own homework. * Server-side Conversion API to seven ad platforms, on both plans. It sends deal-stage-aware events to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, so the bidding optimizes toward paying customers rather than raw form fills. The vendor claims Meta event match quality up to 9.3 out of 10. * Multi-touch models built for long B2B journeys. First, last, linear, U-shaped and data-driven attribution, with the full pre- and post-form touch history written onto each deal in HubSpot or Salesforce, which is the part a CRM's own tracking usually cannot see across a weeks-long sale. * A strong, consistent G2 record. 4.8 out of 5 from 36 reviews, 34 of them five-star, with praise clustering on attribution accuracy, custom-event tracking and fast, human support. One reviewer reported accurate tracking on over $100,000 a month in ad spend. * 70-plus native integrations and done-for-you onboarding. Stripe, HubSpot, Salesforce, Close, HighLevel and the major ad platforms connect in minutes, and a specialist wires your stack up, which matters because attribution is only ever as good as its setup. ##### What to watch * No public pricing. The two plans, Core and Enterprise, carry no numbers; pricing is usage-based on your monthly pageviews and quoted on a sales call. You cannot line its cost up against a competitor before you talk to sales, and some buyers report the quote feels high, one G2 review titled bluntly "Not worth of it's price." * No free trial. Cometly does not offer one, arguing that attribution needs your CRM and ad platforms wired up first, and sells a paid onboarding instead. So you commit, or at least pay to get set up, before you see it run on your own traffic. Make the live demo show your real numbers, because that is the only proof you get up front. * Thin proof outside G2\. Trustpilot sits at 3.6 from 92 reviews and flags that only a handful are recent and the sample may not be representative, and there is no clear Capterra listing. The G2 record is good but small, so the trial you cannot take is exactly the due diligence you would most want. * It is attribution, so it is directional, not truth. Like every tool in the category, its models will not perfectly match Meta, Google, GA4 and your bank at once, and it is only as accurate as your UTMs and CRM hygiene. Treat its numbers as a better basis for decisions, not a precise ledger. * Some rough edges reviewers name. A couple report documentation that lags the actual app, one flags pricing changing after they signed, and a Trustpilot reviewer found it "just another tool with a bunch of complicated options." None is disqualifying, but budget setup time and expect to lean on support early. ### Pricing ClickFlare: from $69/mo, billed yearly. Priced flat by monthly events, not a percentage of ad spend. Events count visits, clicks, conversions and postbacks together. Starter is $69/mo billed yearly ($89 monthly) for 1M events, Pro $169/mo yearly ($219 monthly) for 5M, Master $329/mo yearly ($429 monthly) for 20M, then Agency $559, Enterprise $959 and Corporate $1,759 (yearly). Overage runs $0.04 per 1,000 events on Starter down to $0.015 on Corporate and never stops your tracking. CAPI, the AI Copilot, the tag manager and synced ad costs come standard from the Starter tier up. 14-day free trial, no card, plus free done-for-you migration from another tracker. Cometly: from a quoted, usage-based fee. Usage-based, quote-only. Two plans, Core and Enterprise, both priced on your monthly pageviews (estimated at \~1.5x sessions), quoted on a sales call. No numeric pricing is published. Monthly or annual billing; annual saves 20%. No free trial; paid Professional Onboarding instead. One buyer publicly reported a $600/mo quote. Pricing verified against each vendor on 2026-09-23\. Check before you buy. Our pick ### ClickFlare ClickFlare is real. It is an established cloud tracker, running since 2021 and used by 3,500-plus media buyers, that does what Voluum and RedTrack do: server-side capture, CAPI to Meta, Google and TikTok, and spend pulled in for you to compute ROI, all on one flat price. You are unlikely to regret it if you run the 14-day no-card trial against your ad platform's own numbers first. The one real caveat is thin public proof, so trust the trial, not the review scores. ### Frequently asked questions ClickFlare or Cometly: which should I use? Pick ClickFlare if you buy paid media to offers and landers as an affiliate or media buyer and want click-level ROI, automatic ad-cost sync and server-side CAPI to Meta, Google and TikTok on every plan with nothing to install; pick Cometly if you sell B2B SaaS or a subscription and need ad spend tied to Stripe revenue and CRM pipeline, from first click to closed-won, with server-side conversion feeds back to the ad platforms. Which is cheaper, ClickFlare or Cometly? ClickFlare starts at $69/mo, billed yearly and Cometly at a quoted, usage-based fee. These two do not price on the same axis, and that tells you who each is for. ClickFlare meters events and starts at $69 a month billed yearly, with overage that never hard-stops. Cometly meters your monthly pageviews and quotes on a sales call, with no public number and no free trial. There is no crossover to model. Price each on the business you run, not the entry figure. Do ClickFlare and Cometly do the same thing? No, and it is the first thing to get straight. ClickFlare is a cloud ad tracker: it stamps every click, follows it through your lander to an offer on any domain, catches the conversion server-side, pulls your ad spend in and fires conversion API events back to Meta, Google, TikTok, Snapchat and Reddit, so a media buyer sees which source, lander and offer made money. Cometly is a B2B SaaS revenue attribution tool: its Comet Pixel and server-side events tie ad spend to Stripe revenue and CRM deal stages, so a software company sees which campaign produced pipeline and closed-won revenue. One reads click-level ROI to offers and feeds the ad platforms; the other connects paid spend to recurring revenue in a CRM. They overlap in name only. Can ClickFlare tie ad spend to Stripe revenue and a CRM the way Cometly does? Not out of the box. ClickFlare captures conversions server-side and fires postbacks, and you can pass revenue values through, but it is a click tracker, not a revenue-attribution layer over Stripe and a HubSpot or Salesforce pipeline. Following a click through a weeks-long, sales-assisted journey to closed-won, with MRR and LTV written onto the deal, is Cometly's whole reason to exist. If that is the question you need answered, ClickFlare is the wrong shape for it. Can Cometly track high-volume pop, push or native affiliate traffic? It is not built for it. Cometly is made and marketed for B2B SaaS and subscription companies tying ad spend to Stripe and a CRM, and it prices on your monthly pageviews. Point hundreds of millions of pop or push clicks at it and you are using a revenue-attribution tool for a redirect-and-postback job it was never designed for, at a cost that meters on the volume. High-volume, direct-response click tracking is ClickFlare's territory, not Cometly's. Which one can I test before I pay? ClickFlare, and it is a real difference. ClickFlare offers a 14-day trial with no card, so you can run it against your ad platform's own numbers before committing, which matters because its independent proof is thin, a couple of dozen five-star Trustpilot reviews that Trustpilot itself flags may not be representative. Cometly offers no free trial: you commit, or at least pay for onboarding, before you see it run on your own traffic, so make the live demo prove the tracking on your real numbers first. Both should be judged on your own data, not on the review scores. ### Sources #### Other sources 5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[rd-does-job\] [Please Help To Track Conversions In Google Ads ](https://www.reddit.com/r/Affiliatemarketing/comments/1r6iqro/please%5Fhelp%5Fto%5Ftrack%5Fconversions%5Fin%5Fgoogle%5Fads/) Reddit, 1 Jan 2026 2. \[rd-positioning\] [Keitaro vs RedTrack vs Voluum - which one for popunder affiliate with S2S tracking? ](https://www.reddit.com/r/Affiliatemarketing/comments/1sk4d3l/keitaro%5Fvs%5Fredtrack%5Fvs%5Fvoluum%5Fwhich%5Fone%5Ffor/) Reddit, 1 Jan 2026 3. \[tp-support\] [ClickFlare Reviews ](https://au.trustpilot.com/review/clickflare.io) Trustpilot, 14 Sep 2026 4. \[tp-setup\] [ClickFlare Reviews ](https://au.trustpilot.com/review/clickflare.io) Trustpilot, 20 Aug 2026 5. \[tp-sample\] [ClickFlare Reviews ](https://au.trustpilot.com/review/clickflare.io) Trustpilot, 23 Sep 2026 [ClickFlare review](/reviews/clickflare) [Cometly review](/reviews/cometly) [Best ad tracker ranking](/best) [All head-to-heads](/compare) Written by Dana Rourke Lead reviewer Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first. [danar@campaignbuyer.com](mailto:danar@campaignbuyer.com) Last checked 2026-09-23 --- [ Campaign Buyer ](/) Independent reviews of the trackers, page builders, attribution tools and ad-spy software media buyers pay for. Every pick names what it is bad at. [contact@campaignbuyer.com](mailto:contact@campaignbuyer.com) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Campaign Buyer. Independent and reader-supported.