# Leadpages vs Kartra (2026) · Campaign Buyer > Source: https://campaignbuyer.com/compare/leadpages-vs-kartra A page vs a creator suitemedia buyer software ## Leadpages vs Kartra By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Updated 1 October 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. Leadpages, from $67/mo. Kartra, from $59/mo. Quick answer Pick Leadpages if you want fast, uncapped landing pages and lead capture at a predictable price, with your email, checkout and any course delivery living in other tools; pick Kartra if you sell courses, coaching or memberships to an audience you build and want the pages, a selling checkout with order bumps and upsells, email and SMS, a member area and an affiliate manager running from one login. ### Side by side | | Leadpages | Kartra | | -------------------- | ----------------------------- | -------------------------------- | | What it is | Page and lead-capture builder | Bundled creator suite | | Best for | Fast, uncapped landing pages | Selling to an audience you build | | Landing pages | Unlimited, no caps | Inside a funnel builder | | A/B testing | From Grow, per URL | A/B testing, per URL | | Dynamic text | Yes, from Grow | No | | Checkout | Simple, one product | Order bumps and upsells | | Subscriptions | No native billing | Yes | | Email and SMS | None, hands off | Email and SMS | | Courses, memberships | None | Included | | Affiliate manager | No | Yes | | Cut of sales | None | 5% entry, 0% above | | Visitor caps | None | Contact limits by plan | | Entry price | $67/mo Grow | $59/mo (most pay $119) | Leadpages and Kartra get shortlisted together, but they are not the same kind of tool, and that is the whole decision. Leadpages is a landing-page and lead-capture builder. Kartra is a bundled suite that runs pages, email, a selling checkout, courses and an affiliate program from one login. Choosing between them is really choosing how much of your business you want one tool to own. #### What you are actually choosing between **Leadpages** is the page specialist. Unlimited pages, pop-ups, alert bars, forms and lead magnets, with A/B testing and dynamic text included from the $67 Grow tier and no visitor caps. Its checkout is deliberately simple: it can take a payment for one product through Stripe, but there are no order bumps, no true one-click upsells and no native subscriptions, and there is no email or CRM. It hands the lead to whatever you run next. **Kartra** is the suite. Pages and a funnel mapper, email and SMS, a checkout built to sell, memberships and courses, an affiliate manager, a helpdesk and calendars. It has run since 2018 with more than 60,000 customers. The catch is that you pay for the whole thing whether or not you use it, and it earns its price only when you use most of it. The click hits a page either way. Leadpages stops at the page and the form; Kartra carries the buyer on into checkout, email and a member area. #### Pages and lead capture: Leadpages is the sharper page tool If the job is to put up a clean landing page or an opt-in fast and never worry about a traffic bill, Leadpages is the better-shaped tool. Pages are unlimited, there are no visitor caps or overage fees, and the builder is quick to learn. A/B testing across several variants and dynamic text are included from the $67 Grow tier, not gated behind an expensive plan. For lead generation, a webinar registration or a simple sales page feeding a tool you already run, that is most of what you need. Kartra builds pages too, inside its funnel builder, and its funnel mapper lets you lay out a multi-step journey before building it. But the editor is the loudest practical complaint from long-term users: it lags, and simple edits take too many steps. If the page itself is your main lever, Leadpages gets you there faster. Our [Leadpages review](/reviews/leadpages) and [Kartra review](/reviews/kartra) go deeper on each builder. #### Selling: Kartra's checkout does what Leadpages cannot Here the gap runs the other way. Leadpages' checkout is built to collect a payment, not to sell hard. It can take money for one product through Stripe, and that is roughly the ceiling. No order bumps, no genuine one-click upsell flow, no native subscription billing. Kartra's checkout is built to lift average order value: branded order forms, coupons, buy-now-pay-later through Klarna, and one-click upsells after the first purchase. If you sell more than one thing, or you want to raise cart value with a bump and an upsell, Kartra does it natively and Leadpages does not. Scope this honestly, though: a seller moving a single lead magnet or one low-ticket offer will not miss any of it. #### Email, courses and affiliates: the suite question Leadpages sends the lead on. There is no native email, no CRM and no course area, so you wire it to an email tool, a checkout and whatever else the funnel needs. Kartra bundles the follow-up: email and SMS, marketing automation, memberships and course delivery, and its own affiliate manager so you can recruit partners to sell for you. For a coach, consultant or course creator selling to an audience they build, that is the reason to pick it. The trade-off is lock-in. Build the whole business inside one platform and the work does not transfer cleanly if you leave. If a cheaper version of that bundle appeals, weigh it against [Systeme.io](/compare/systeme-io-vs-kartra) before you commit. #### The pricing that actually applies Leadpages is the predictable one. Plans carry no visitor caps, so a page that takes off does not trigger a surprise bill, and testing is included from the $67 Grow tier. There is no cut of your sales. Kartra's headline $59 Essentials plan is not the plan most people use. It takes 5% of every sale and caps you at 500 contacts, five pages and one product. Most real businesses move to Starter at $119 a month, where the 5% cut disappears. Price Kartra on the tier that carries what you actually need, not on the entry number. For the same page job against a free-to-start suite, see [Leadpages vs Systeme.io](/compare/leadpages-vs-systeme-io). #### If your profit turns on the ad click Both of these are built for a specific job. Leadpages is built for the page and the lead; Kartra is built for selling to an audience you own. Neither is built around bought media, and if you are a media buyer that gap shows up in one place: the split test. Leadpages tests variants on separate URLs, and Kartra's A/B test does the same, which means a new test can reset what Meta, Google or TikTok have learned about your campaign. [ElasticFunnels](/reviews/elasticfunnels) is built for that reader. It is a funnel platform for teams running paid traffic: it builds the pages, including an AI builder that generates a page from a prompt or clones one from a URL, and it split-tests variants server-side under one URL, so the ad platform keeps its learning and a test never sends the ad back through review. It also hosts the checkout with order bumps, one-click upsells and subscriptions, and keeps the click, the order, the rebill and the refund on one record with a CRM and attribution on the same data, so nobody reconciles exports from four tools to see which angle actually made money. The honest caveat: ElasticFunnels is newer than both Leadpages and Kartra, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for it. That is what you would expect of a platform this recent next to a page builder and a suite that have each been around for years, and it weighs on outside proof rather than on the feature set. There is a 14-day trial with no card, so you can test the same-URL split testing and the checkout on your own funnel before you commit. Plans run $97, $197 and $497 a month, and every feature is on every plan. #### Which one for you **Pick Leadpages** if the page and the lead are the job. Fast, uncapped, predictable, with A/B testing and dynamic text from $67\. Your email and checkout live elsewhere and you are fine with that. **Pick Kartra** if you sell courses, coaching or memberships to an audience you build and want the pages, a selling checkout, email, a member area and an affiliate manager under one login. Budget for Starter at $119, not the $59 entry, and stress-test the editor on the trial first. **Look at ElasticFunnels** if your growth comes from paid traffic and your profit turns on the funnel after the click. Same-URL split testing keeps the ad learning, and the checkout and attribution sit on one record. It is the newest of the three with the thinnest outside proof, so use the no-card trial to prove it on your own campaign. Our [best-of ranking](/best) and [other head-to-heads](/compare) cover where each of these sits against the wider field. ### Leadpages ##### What works * No visitor caps or overage fees, so cost stays predictable as you scale * A/B testing and dynamic text replacement included from the $67 Grow plan up, not gated behind an expensive tier * Unlimited pages and a fast, simple builder ##### What to watch * Fewer advanced page-optimization controls than a specialist like Unbounce, and no CRM or native email, so follow-up lives in another tool * Older complaints about price jumps versus a WordPress page builder * Support quality is a recurring gripe ### Kartra ##### What works * Genuinely covers the whole creator business under one roof: pages and funnels, email and SMS, a checkout, memberships and courses, calendars, affiliates and a helpdesk, so you stop paying for and wiring together five separate tools. * Checkout is designed for selling, not just collecting money. You get branded order forms, coupons, buy-now-pay-later through Klarna, and one-click upsells aimed at lifting average order value. * The funnel mapper lets you plan and simulate a multi-page journey before you build it, and more than 100 done-for-you campaign templates mean you rarely start from a blank page. * Established and widely used. Kartra Inc. (Genesis Digital) has run it since 2018, with 60,000-plus customers, and billing is flat-rate with no surprise usage fees stacked on top. * Plans above the entry tier take 0% of your sales, and a 30-day money-back guarantee lets you build a real funnel before you commit. ##### What to watch * Support speed is the loudest complaint from long-term users. Trustpilot reviewers in 2025 report waits of up to a week for simple questions, which hurts most during a launch when something breaks. * The editor is capable but slow. Reviewers describe lag and glitches, and simple edits taking too many steps. Stress-test it on the trial before you build anything real. * It is expensive unless you use the whole suite. Buy it for one job, a landing page or email alone, and cheaper single-purpose tools win on price. * The entry Essentials plan takes 5% of every transaction and caps you at 500 contacts, 5 pages and one product, so most real businesses need Starter at $119/mo or higher. * It is not a full CRM: it tracks contacts, tags and purchases but has no deal stages, forecasting or task management if a sales team lives in a pipeline. And building everything inside one platform means lock-in, since the work does not transfer cleanly if you leave. ### Pricing Leadpages: from $67/mo. Grow $67/mo (about $54/mo billed annually) includes manual A/B testing, dynamic text replacement, lead enrichment and unlimited uncapped traffic; Optimize $135 adds Smart Traffic AI routing and heatmaps; Scale $271\. A publishing-only HTML Pub tier starts at $7/mo. 7-day free trial, card required. Kartra: from $59/mo. Monthly (annual in brackets): Essentials $59 ($52), Starter $119 ($99), Growth $229 ($189), Professional $549 ($429). Essentials charges 5% transaction fees; Starter and up are 0%. Kartra offers a 14-day free trial and a separate 30-day money-back guarantee. Pricing verified against each vendor on 2026-09-30\. Check before you buy. Our pick ### Leadpages Leadpages is the pick if you want predictable cost, no surprise caps, and experiments without paying enterprise money. [Visit Leadpages (opens in a new tab) ](https://www.leadpages.com/?utm%5Fsource=campaignbuyer.com&utm%5Fmedium=affiliate&utm%5Fcampaign=comparison) ### Frequently asked questions Leadpages or Kartra: which should I use? Pick Leadpages if you want fast, uncapped landing pages and lead capture at a predictable price, with your email, checkout and any course delivery living in other tools; pick Kartra if you sell courses, coaching or memberships to an audience you build and want the pages, a selling checkout with order bumps and upsells, email and SMS, a member area and an affiliate manager running from one login. Which is cheaper, Leadpages or Kartra? Leadpages starts at $67/mo and Kartra at $59/mo. Leadpages has no visitor caps and takes no cut of your sales, with A/B testing included from the $67 Grow tier, so its cost stays predictable as traffic grows. Kartra's $59 Essentials plan takes 5% of every sale and caps you at 500 contacts, five pages and one product, so most sellers move to Starter at $119/mo, where the cut disappears. Price each on the tier that carries what you actually need. Can Leadpages sell a course or a membership? No. Leadpages builds pages and captures leads, and its checkout can take a one-off payment for a single product through Stripe, but it has no course area, no membership gating, no email and no affiliate program. If you sell a course, coaching or a membership, that is Kartra's job, or you wire Leadpages to separate tools for each piece. Why do people say Kartra is $59 when most pay more? The $59 Essentials plan takes 5% of every sale and caps you at 500 contacts, five pages and one product, which most real businesses outgrow at once. The usual starting plan is Starter at $119 a month, where the 5% cut disappears. Leadpages, by contrast, has no sales cut and no visitor caps, so its price stays predictable as traffic grows. Price Kartra on Starter if you want a fair comparison. I buy my own paid traffic. Which one? Neither is built around the ad click. Leadpages stops at the page and the lead, and Kartra is tuned for selling to an audience you build rather than chasing cost per acquisition on bought media. If your growth comes from Meta, Google or TikTok spend, look at a platform built for that, such as ElasticFunnels, which splits tests under one URL so the ad platform keeps its learning, and ties the click to the order on one record. It is far newer than either of these with very little independent review coverage yet, so you are largely taking the vendor's word until you run real volume through it. It has a 14-day trial with no card to prove it on your own funnel first. ### Sources #### Other sources 2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[lp-un-g2\] [https://www.g2.com/compare/leadpages-vs-unbounce-unbounce-landing-pages ](https://www.g2.com/compare/leadpages-vs-unbounce-unbounce-landing-pages) G2, 1 Jan 2026 2. \[lp-un-findstack\] [https://findstack.com/compare/unbounce-vs-leadpages ](https://findstack.com/compare/unbounce-vs-leadpages) Blog, 1 Jan 2026 [Leadpages review](/reviews/leadpages) [Kartra review](/reviews/kartra) [Best ad tracker ranking](/best) [All head-to-heads](/compare) Written by Dana Rourke Lead reviewer Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first. [danar@campaignbuyer.com](mailto:danar@campaignbuyer.com) Last checked 2026-10-01 --- Campaign Buyer reviews the trackers, landing page builders, attribution tools and ad-spy software that performance media buyers actually run. We read what long-term users report and verify pricing with each vendor, so every pick names what it is bad at, not just what it sells. [Campaign Buyer](/) © 2026 Campaign Buyer. Independent and reader-supported. We may earn a commission when you buy through links on this page. It never affects our rankings.