# Northbeam vs BeMob (2026) · Campaign Buyer > Source: https://campaignbuyer.com/compare/northbeam-vs-bemob ## Northbeam vs BeMob By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Updated 23 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. ### Quick answer Pick Northbeam if you spend heavily across Meta, Google and TikTok and have a data owner to run multi-touch attribution, media-mix modeling and incrementality; pick BeMob if you are an affiliate or solo buyer who needs to track which clicks, sources and offers actually convert, and want a genuine free tier with nothing to install. Northbeam, from $1,500/mo. BeMob, from free, then $49/mo. ### Side by side | | Northbeam | BeMob | | ------------------ | ---------------------------- | --------------------------- | | What it is | Modeled attribution platform | Cloud click tracker | | Best-fit operation | High-spend DTC brand | Affiliate or solo buyer | | What it measures | The whole media mix | Clicks, sources, offers | | How it tracks | Click plus modeled view data | Redirects and S2S postbacks | | Pricing model | From $1,500/mo | Free tier, then $49/mo | | Who runs it | A dedicated data owner | The buyer, self-serve | | Best-fit stage | Heavy multi-channel spend | Testing and low volume | If you are down to Northbeam and BeMob, the first thing worth saying is that these two rarely measure the same thing. Both help you see which of your ads actually made money, but they were built for two different operations, at two very different prices. Northbeam is a modeled attribution and media-mix platform for a high-spend DTC brand. BeMob is a cloud click tracker for an affiliate or a solo media buyer. The reader stuck between them is really deciding what kind of operation they run, not which product is better made. Northbeam blends first-party click data with modeled and deterministic view-through data, then layers multi-touch attribution, media-mix modeling and incrementality testing on top, so a brand spending across Meta, Google and TikTok can decide where the next dollar goes. BeMob stamps a click, catches the conversion server-side, fires postbacks to your networks, and tells you which source, campaign and offer converted. One models the whole media mix for a brand. The other tracks the clicks for a buyer. They sit at opposite ends of the measurement market, and the price tags say so: Northbeam starts at $1,500 a month, BeMob starts at free. ### The one question that decides it: what you run Answer this before you compare a single feature: are you a brand allocating heavy spend across several channels, or a buyer tracking campaigns and offers? If your problem is deciding how to split a large budget across Meta, Google, TikTok and more, and proving whether a channel is genuinely incremental, that is Northbeam's problem to solve. If your problem is knowing which click, source and landing page produced a conversion so you can cut the losers and scale the winners, that is what BeMob is for. The scale gap is not a detail, it is the decision. Northbeam has a floor of $1,500 a month and, by the most common complaint about it, needs a dedicated analyst to run the models and act on them, or it becomes expensive shelfware. BeMob is free to 100,000 events a month and self-serve, built for a buyer who wires their own postbacks in an afternoon. If you do not have heavy multi-channel spend and someone to own the data, most of Northbeam goes unused. If you do, BeMob's click tracking never touches the media-mix question you are actually asking. Knowing which of those two sentences describes you settles it. ### Northbeam: modeled attribution for a high-spend brand Northbeam is the tool you graduate to when a percentage point of attribution accuracy is worth thousands of dollars in reallocated spend. It blends first-party clicks with modeled and deterministic view-through data, and layers multi-touch attribution, media-mix modeling and incrementality on top. For a brand spending across Meta, Google, TikTok and more, that is a genuinely fuller picture than a click tracker or a Shopify-first dashboard gives you, because it is trying to answer where the whole budget should go, not just which link fired. That power has a floor and a cost of ownership. Pricing starts at $1,500 a month and rises to $3,500 for the Professional tier, so it only makes sense above a real spend threshold. The bigger risk is not the price, it is adoption. The most common complaint is onboarding: one G2 reviewer described paying for Northbeam and being unable to get it usable. Without an analyst or a data owner to run the models and act on them, it becomes expensive shelfware. Northbeam earns its keep for a brand that has both the spend and the person to own it, and it is wasted on anyone who has neither. ### BeMob: a free click tracker for a buyer BeMob is the gentlest on-ramp into tracking that exists, and for a working affiliate it is often all the tracking they need. The free plan is not a locked demo. You get 100,000 events a month, ten campaigns, real landing-page and offer management, and reporting good enough to see which source, campaign and offer converted. Paid entry is cheap too, at $49 a month for 1M events, and because it is cloud-hosted there is nothing to install or patch. Its limits are about depth and volume, not about the job it does. BeMob counts every impression, visit, click and conversion as an event, so the free allowance disappears fast once you run impression-heavy native or push traffic. Custom tracking and cloaking domains, which serious campaigns need, only start on the $249 Business plan. And it is a click tracker, not a measurement platform: it tells you which click converted, but it does not model your media mix or test incrementality across channels the way Northbeam does. For a buyer scaling offers on paid traffic, none of that is a flaw. It is simply the ceiling of what a tracker is built to do. ### Different jobs, not a better and a worse tool Underneath the price gap, this is not one tool beating another, it is two answers to two different questions. Northbeam answers where your next budget dollar should go across every channel, with modeling that only pays off at heavy spend and only if someone runs it. BeMob answers which click, source and offer made money, for a buyer who needs that today and wants it free or cheap. Put a solo affiliate into Northbeam and they pay $1,500 a month for models they cannot staff. Put a large DTC brand's media-mix question into BeMob and it cannot see it. So the honest tie-break is not features, it is your operation. If you are a brand with real multi-channel spend and an analyst, the click tracker was never going to answer your question. If you are a buyer tracking campaigns, the modeling platform is priced and staffed for a company you are not yet. ### Where the pricing diverges The two do not price on the same planet, and that itself tells you who each is for. Northbeam opens at $1,500 a month and climbs to $3,500 for Professional, priced for a brand where reallocating spend more accurately is worth many times that. BeMob opens at free, then $49 a month for 1M events, priced for a buyer validating offers. There is no crossover to calculate here the way there is between two trackers. The gap is the point: if $1,500 a month for measurement sounds absurd for your situation, that is a signal Northbeam is not built for you, and if you need media-mix modeling and incrementality, BeMob was never going to provide it at any price. Read both on your real situation. Verify Northbeam's number with their sales team, because the entry tier assumes a spend level, and check BeMob's tiers against your real event volume, because impression-heavy traffic climbs its plans faster than the headline suggests. ### A third path if you host the funnel yourself There is a third answer worth naming, because neither of these tools builds or hosts the funnel it measures. Northbeam models attribution across channels that live elsewhere, and BeMob follows clicks to pages and offers hosted somewhere else. [ElasticFunnels](/reviews/elasticfunnels) owns that middle instead. It is a funnel platform for teams running paid traffic that builds the pages, hosts the checkout, and keeps its ad-spend and conversion reporting on the same data layer as the pages, the CRM and the sale. Because a sale closes in a checkout it hosts, that conversion is a first-party event it records directly, and it fires server-side postbacks to your networks on purchase, refund, chargeback and renewal from that checkout, which is the affiliate-tracking job BeMob does and a slice of the reporting job Northbeam does, on one system rather than three. It starts with a 14-day free trial that takes no card, on plans from $97 a month, plus 0.5% of revenue processed through its hosted checkout. Two honest limits keep it on its own line rather than in the head-to-head. ElasticFunnels is newer than either tool here, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for how its reporting holds up. Both Northbeam and BeMob have years of public setups and threads behind them to check against. And its reporting covers the funnels it hosts, so a brand measuring paid media across channels and stores it runs elsewhere still needs a platform like Northbeam, and a buyer tracking traffic that closes on other people's domains still needs a tracker like BeMob. It is an option for the seller who runs their own funnel and checkout end to end, not a replacement for either. ### Which one for you **You spend heavily across channels and have a data owner:** Northbeam. Multi-touch attribution, media-mix modeling and incrementality are worth the $1,500 floor once a percentage point of accuracy moves real budget, provided you have the analyst to run the models and act on them. **You are an affiliate or solo buyer tracking campaigns and offers:** BeMob. A genuine free tier, nothing to install, and clean click, source and offer reporting are the right start, and often all a buyer needs until volume or cloaking-domain needs push them to a paid tracker. **You host your own funnel and checkout end to end:** look at ElasticFunnels alongside them, with the newness caveat above in mind, and keep Northbeam for cross-channel media-mix questions or BeMob for traffic that closes off your own domains. BeMob takes our default pick, not because it out-measures Northbeam, but because more readers who reach this specific comparison are the affiliate or media buyer BeMob is built for than the funded DTC brand with an analyst that Northbeam requires. A buyer weighing a free tracker against a $1,500-a-month modeling platform almost always belongs at the tracker end of that line today. On its own turf, a high-spend brand with a data owner, Northbeam is plainly the more capable tool, and we rank it second in our [ecommerce attribution ranking](/best/attribution-software-ecommerce) for exactly that buyer. If you are actually choosing between two measurement platforms rather than a platform and a tracker, our [Triple Whale vs Northbeam](/compare/triple-whale-vs-northbeam) and [RedTrack vs Northbeam](/compare/redtrack-vs-northbeam) pages take the next step. ### Northbeam ##### What works * Combines clicks with modeled and deterministic view data for fuller paid-media attribution * MTA, MMM and incrementality testing in one platform * Built for the scale where measurement decisions move real budget ##### What to watch * Starts at $1,500/mo, so it is not for small brands * Onboarding is hard; one reviewer paid but could not get the product live * Becomes expensive shelfware without someone dedicated to run the model ### BeMob ##### What works * A genuinely usable free plan: 100K events, 10 campaigns and real reporting * Cheap paid entry at $49/mo for 1M events * Cloud-hosted, so there is nothing to install or maintain ##### What to watch * 100K free events disappear fast once you log impressions or run any volume * Custom tracking domains only start on the $249 Business plan * Less depth than Voluum or RedTrack once you scale past testing ### Pricing Northbeam: from $1,500/mo. Quoted after a demo and tiered by yearly media budget. Published starting rates: Starter from $1,500/mo (brands under $1.5m a year), Professional from $3,500/mo (up to $500k a month); Growth and Enterprise are custom-quoted. Incrementality and MMM+ are optional add-ons. No free trial or free tier. BeMob: from free, then $49/mo. Free $0 (100K events, no custom domain), Professional $49/mo (1M), Business $249/mo (10M, with custom and cloaking domains), Enterprise $499/mo (30M). Every impression, visit, click and conversion counts as one event. Pricing verified against each vendor on 2026-09-23\. Check before you buy. Our pick ### BeMob BeMob is the pick if you are new to tracking or spending lightly and want a real free tier before you commit. [Visit BeMob (opens in a new tab) ](https://bemob.com/?utm%5Fsource=campaignbuyer.com&utm%5Fmedium=affiliate&utm%5Fcampaign=comparison) ### Frequently asked questions Northbeam or BeMob: which should I use? Pick Northbeam if you spend heavily across Meta, Google and TikTok and have a data owner to run multi-touch attribution, media-mix modeling and incrementality; pick BeMob if you are an affiliate or solo buyer who needs to track which clicks, sources and offers actually convert, and want a genuine free tier with nothing to install. Which is cheaper, Northbeam or BeMob? Northbeam starts at $1,500/mo and BeMob at free, then $49/mo. These two do not price on the same axis. Northbeam sets a floor built for heavy spenders, while BeMob is free until you outgrow it, so there is no crossover to calculate, only which end of the market you are at. Do Northbeam and BeMob do the same thing? No. Both help you see which ads made money, but they answer different questions. Northbeam is a modeled attribution and media-mix platform that helps a high-spend brand decide how to split a large budget across channels and whether a channel is incremental. BeMob is a cloud click tracker that tells an affiliate or solo buyer which click, source and offer converted. One models the whole media mix; the other tracks the clicks. Is Northbeam worth $1,500 a month for a smaller operation? Rarely. Northbeam starts at $1,500 a month and rises to $3,500 for Professional, and its most common complaint is onboarding: without a dedicated analyst to run the models and act on them, it becomes expensive shelfware. It only pays off above a real multi-channel spend threshold. A solo buyer or a small operation is far better served by a click tracker like BeMob, which starts free. Can BeMob replace a platform like Northbeam, or the other way around? No, in both directions. BeMob is a click tracker: it reports which source and offer converted, but it does not model your media mix or test incrementality across channels, which is Northbeam's whole job. Northbeam models cross-channel attribution for a brand, but it is not a per-click campaign tracker priced for a solo affiliate. They serve opposite ends of the measurement market, so the right one is decided by your spend and your team, not by one being better. ### Sources #### Other sources 2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[b1\] [Keitaro vs RedTrack vs Voluum - which one for popunder affiliate with S2S tracking? Need real experiences ](https://www.reddit.com/r/Affiliatemarketing/comments/1sk4d3l/keitaro%5Fvs%5Fredtrack%5Fvs%5Fvoluum%5Fwhich%5Fone%5Ffor/) Reddit, 1 Feb 2026 2. \[b2\] [If your new don't use 3rd party Redirect tracking on Google Ads or Microsoft Ads. ](https://www.reddit.com/r/Affiliatemarketing/comments/1ci3c4s) Reddit, 20 Apr 2025 [Northbeam review](/reviews/northbeam) [BeMob review](/reviews/bemob) [Best ad tracker ranking](/best) [All head-to-heads](/compare) Written by Dana Rourke Lead reviewer Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first. [danar@campaignbuyer.com](mailto:danar@campaignbuyer.com) Last checked 2026-09-23 --- [ Campaign Buyer ](/) Independent reviews of the trackers, page builders, attribution tools and ad-spy software media buyers pay for. Every pick names what it is bad at. [contact@campaignbuyer.com](mailto:contact@campaignbuyer.com) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Campaign Buyer. Independent and reader-supported.