# PageFly vs GemPages (2026) · Campaign Buyer > Source: https://campaignbuyer.com/compare/pagefly-vs-gempages ## PageFly vs GemPages By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Updated 24 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. ### Quick answer Pick PageFly if you run a smaller Shopify store on a budget and want the cheapest capable, well-documented builder for a handful of campaign and product pages; pick GemPages if you run paid traffic and want the conversion funnel built in, the advertorial pre-sale page, offer A/B testing and post-purchase upsells, and will keep it to campaign pages rather than your whole store. PageFly, from $24/mo. GemPages, from $29/mo. ### Side by side | | PageFly | GemPages | | ------------------------- | -------------------------- | ---------------------------------- | | Best for | Smaller stores on a budget | Paid-traffic stores testing offers | | Entry price | $24/mo (free: 1 page) | $29/mo (free: 1 page) | | Conversion funnel tooling | Basic, general-purpose | Advertorial to upsell, built in | | Offer A/B testing | Thinner, on higher tiers | Built in | | Post-purchase upsells | Needs a separate app | Native, but metered | | Shopify App Store reviews | \~5,700, most in class | 4.9 stars, \~4,246 | | Mobile page weight | Heaviest measured | Also flagged heavy | If you are down to PageFly and GemPages, you have already made the bigger decision: an on-store Shopify builder, not a standalone landing page tool. Both install as Shopify apps, render pages inside your theme, read your live product and cart data, and hand the visitor into native checkout without a detour. So this is not a fight between two philosophies. It is two builders aimed at slightly different jobs, and the honest question is which job is yours. The twist with this pair is that price is not the fork. PageFly opens at $24 a month and GemPages at $29, close enough that the bill will not decide it. What separates them is what you need the builder to do. PageFly is the cheap, flexible default most stores start on. GemPages is built around the conversion funnel a paid-traffic store actually runs. Pick on that, not on the five-dollar gap. ### The one question that decides it: do you need the funnel, or just the pages? Answer that before you compare a single feature. If you run paid traffic and your profit turns on a pre-sale page, an offer test and a post-purchase upsell working together, you are GemPages's buyer. If you run a handful of landing and product pages, ship a new one every few weeks, and want a capable builder with the deepest template library and the most support answers, you are PageFly's buyer. Both are good at what they are for. The mistake is paying for funnel tooling you will not run, or reaching for the general-purpose builder when your money is made in the funnel. ### GemPages: the conversion-focused builder for paid traffic GemPages is the on-store builder that treats the ad funnel as one object. The advertorial or listicle pre-sale page, the sales page, offer A/B testing and the post-purchase upsell are built into the tool rather than stitched together from three separate apps. For a media buyer pointing cold traffic at a Shopify store, that is the shape you want: warm the visitor on a pre-sell, test which offer converts, then lift average order value on the thank-you page, all in one place and all reading live product data. It backs that with the smoothest build experience in the pair. GemAI turns a reference image into an editable layout, the template library runs past 400, and CRO elements like a countdown timer, a stock counter and a popup come standard, so you add urgency without a second app. It is one of the most-liked builders in the category, holding a 4.9-star rating on the Shopify App Store across several thousand reviews, so the funnel tooling is not a rough edge bolted onto a weak editor. The honest costs are two, and both matter for a paid-traffic buyer. The recurring complaint is front-end speed: reviewers report pages loading slowly, one describing a product page that took 15 to 20 seconds, and slow loads are the tax a media buyer feels most, because ads are judged on the slowest quarter of loads. And the funnel's headline feature is metered. Lower plans cap post-purchase upsell volume at $100 a month, the $59 Optimize plan charges a commission on upsell revenue, and the fee only disappears on the $199 Enterprise tier. Read the upsell terms on the plan you would actually buy before you count that revenue. ### PageFly: the value default most stores start on PageFly is the default first builder for a Shopify store, and it earns that. Plans open at $24 a month, the free tier covers a single published page, and it is the most-reviewed app in the category by a wide margin, so whatever you are building, someone has already posted a template or a walkthrough for it. It is flexible drag-and-drop that covers product, offer and section layouts without touching code. For a store shipping a few pages a month, that breadth and that documentation are worth more than a funnel feature you would open twice a year. Where it stops short for a conversion-led advertiser is two ceilings. Its testing and analytics are thinner than GemPages's and lean on higher tiers, so a store running frequent offer experiments ends up upgrading or bolting on a separate app, and post-purchase upsells are not native, they need a dedicated upsell app. And the cheaper plans cap how many pages you can keep published at once, a limit buyers report hitting only after launch, when it reads as a forced upgrade rather than a plan they chose. ### Both are heavy, so the discipline is the same Do not read the speed line as a reason to pick one over the other. Every on-store builder adds front-end weight, and both of these do. In a public before-and-after test on a clean theme, PageFly added the heaviest payload of the builders measured, close to 350 KB and several hundred milliseconds of mobile load, and GemPages draws the same slow-page complaint from its own reviewers. The rule holds whichever you buy: use the builder for the campaign and landing pages that change often, keep your core theme, product pages and collections native, and test the built page on a throttled mobile connection before you point spend at it. Paid traffic is judged on the slowest loads, not the average, so the phone test is the one that matters. ### Pricing: close at the door, different further in The entry prices sit five dollars apart, PageFly at $24 and GemPages at $29, and both offer a free plan that publishes one live page so you can build before you pay. The gap opens above that, and it opens on different things. PageFly's higher tiers mostly lift the published-page cap. GemPages's higher tiers, $59 Optimize and $199 Enterprise, are where the upsell metering eases and finally clears. New GemPages customers can no longer choose annual billing either, so the monthly figure is the figure you pay. Read both on the plan your funnel actually needs, because the limits that bite, published pages on one side and upsell fees on the other, sit above each tool's entry tier, not on it. ### A third path if you would rather run your own checkout Both tools stop at the same line: they build the page and hand the visitor to Shopify's native checkout. That is exactly what most Shopify stores want. But if your margin turns on the checkout itself, order bumps, one-click upsells, subscription dunning, or routing a charge across several merchant accounts you already hold, then the page is only half the funnel, and neither builder owns the other half. [ElasticFunnels](/reviews/elasticfunnels) is one platform that owns the whole path instead: it builds the pages, including an AI builder that writes a page from a prompt or clones one from a URL, runs same-URL split tests so a variant test never changes the campaign link or sends the ad back through review, and hosts its own checkout with order bumps, one-click upsells and multi-account routing. It offers a 14-day free trial with no card. The honest limit to weigh is that it is newer than PageFly or GemPages, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for it, which is what you would expect of a platform this new. It also replaces Shopify's native checkout rather than building on top of your theme, so it only fits a seller who actually wants to leave that checkout behind. For the on-store, page-plus-funnel job PageFly and GemPages do inside Shopify, the two builders here remain the direct answer. Keep ElasticFunnels on its own line of the decision rather than treating it as a tiebreaker between these two. ### Which one for you **You run paid traffic and your money is made in the funnel:** GemPages. The advertorial pre-sale, offer A/B testing and post-purchase upsell are built into one tool, and for a store that lives on ads that loop is worth more than PageFly's larger template library. Read the upsell metering on your plan and test your pages on a phone before you scale spend. **You run a smaller store on a budget:** PageFly. It is the cheapest capable builder here, the most documented by far, and it covers product, offer and section pages without code. Start on the plan that keeps enough pages published, and know that if your funnel and testing needs grow, GemPages is the natural next step. **Your profit turns on the checkout, not the page:** look at ElasticFunnels alongside them, with the newness caveat above in mind, but only if you are prepared to run your own checkout instead of Shopify's. ### PageFly ##### What works * Cheap to start: plans open at $24/mo, and a free tier covers a single published page * The most-reviewed builder on the Shopify App Store, so templates, guides and support answers are easy to find * Flexible drag-and-drop that handles product detail pages, offers and theme sections without code ##### What to watch * Lower plans cap how many pages stay published at once, and buyers report hitting that ceiling after launch as a forced upgrade * In a public before-and-after test it added the heaviest payload of the builders measured, near 350 KB and several hundred milliseconds of mobile load * Testing and analytics are thinner than Replo's, so heavy experimenters outgrow it ### GemPages ##### What works * Genuinely conversion-focused: a pre-sale advertorial or listicle page, the sales page, upsells and offer A/B testing are built into one funnel, not bolted on from separate apps. * Easy to build without code, with a 400+ template library and GemAI that turns a reference image into an editable layout. It holds a 4.9-star rating on the Shopify App Store across several thousand reviews. * A real free plan publishes one live page, so you can build and ship before you pay anything. * CRO elements like a countdown timer, stock counter and popup upsell come standard, so you add urgency and social proof without a second app. ##### What to watch * Front-end weight is the recurring complaint. Reviewers report pages loading slowly, one describing a product page that took 15 to 20 seconds, which is the trade a paid-traffic buyer feels most. * Support is hit or miss. Trustpilot reviewers praise it, but low-star reviews report slow replies and no coverage during European business hours. * Post-purchase upsells are metered: lower plans cap upsell volume at $100 a month, and the Optimize plan charges a commission on upsell revenue until you jump to the $199 Enterprise tier. * New customers can no longer choose annual billing, so the monthly price is the price you pay. ### Pricing PageFly: from $24/mo. The no-cost plan keeps one page or section published at a time. Builder is $24/mo, Optimize $39 and Accelerate $99, checked against the vendor listing. GemPages: from $29/mo. Free plan publishes one page. Paid tiers billed monthly: Build $29/mo (unlimited published pages), Optimize $59/mo (adds headless instant pages, all design elements, priority support), Enterprise $199/mo (Shopify Plus, dedicated support, no upsell commission). New customers can no longer choose annual billing. 30-day money-back guarantee. No time-limited trial; the free plan is the way to test it. Post-purchase upsell is metered: Free and Build include $100/month of upsell volume, Optimize lifts that to unlimited but charges a commission as revenue grows, and only Enterprise removes that commission. Pricing verified against each vendor on 2026-09-09\. Check before you buy. Our pick ### GemPages GemPages is the pick if you run a Shopify store, want a builder genuinely built around conversion, and you will keep it to campaign pages and funnels rather than your whole store. It is one of the most-liked builders in its category, and its funnel and upsell tools go further than most rivals. The catch is the one the whole category has, front-end weight, plus a cut of your upsell revenue until you reach the $199 Enterprise plan. ### Frequently asked questions PageFly or GemPages: which should I use? Pick PageFly if you run a smaller Shopify store on a budget and want the cheapest capable, well-documented builder for a handful of campaign and product pages; pick GemPages if you run paid traffic and want the conversion funnel built in, the advertorial pre-sale page, offer A/B testing and post-purchase upsells, and will keep it to campaign pages rather than your whole store. Which is cheaper, PageFly or GemPages? PageFly starts at $24/mo and GemPages at $29/mo. But the entry price hides the real cost: PageFly's cheaper plans cap published pages, and GemPages meters upsell volume until the $199 Enterprise tier, so compare on the plan you would actually run. Are PageFly and GemPages the same kind of tool? Yes. Both are on-store Shopify page builders: they install as apps, render pages inside your theme, read your live product and cart data, and send the buyer into native checkout. The difference is emphasis. PageFly is the cheaper, more general-purpose builder most stores start on; GemPages is built around the conversion funnel, so a store that runs ads leans toward GemPages and a store that just needs capable pages leans toward PageFly. Which one is better for running ads to a Shopify store? GemPages, in most cases. The advertorial or listicle pre-sale page, offer A/B testing and the post-purchase upsell are built into one tool rather than assembled from separate apps, which is the exact loop a paid-traffic buyer runs. PageFly can build the same pages, but its testing is thinner, upsells need a separate app, and you end up stitching the funnel together yourself. Which is lighter on my store? Neither is light. Both add front-end JavaScript, and in a public before-and-after test PageFly added the heaviest payload of the builders measured, while GemPages draws the same slow-page complaint from its own reviewers, one describing a 15-to-20-second product page. Whichever you pick, keep your core theme native, use the builder only for pages that change often, and test on a throttled mobile connection before you spend. What is the catch with GemPages upsells? The post-purchase upsell is metered. Lower plans cap upsell volume at $100 a month, the $59 Optimize plan charges a commission on upsell revenue, and the fee only clears on the $199 Enterprise tier. So the headline funnel feature is real, but on cheaper plans it either caps out or takes a cut. Read the upsell terms on the plan you would actually buy before you count that revenue. ### Sources #### Other sources 6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[vapefiend-appstore\] [GemPages Shopify App Store review — Vapefiend, 2 stars ](https://apps.shopify.com/gempages/reviews?page=1&ratings%5B%5D=2) Capterra, 25 Nov 2019 2. \[mahi-appstore\] [GemPages Shopify App Store review — MAHI Leather, 2 stars ](https://apps.shopify.com/gempages/reviews?page=1&ratings%5B%5D=2) Capterra, 31 Jul 2024 3. \[mindfit-appstore\] [GemPages Shopify App Store review — MindFit, 1 star ](https://apps.shopify.com/gempages/reviews?page=1&ratings%5B%5D=1) Capterra, 19 Aug 2025 4. \[dudefood-appstore\] [GemPages Shopify App Store review — Dude Food, 3 stars ](https://apps.shopify.com/gempages/reviews?page=1&ratings%5B%5D=3) Capterra, 19 Dec 2024 5. \[hollyb-trustpilot\] [GemPages Trustpilot review — Holly B ](https://www.trustpilot.com/review/gempages.net) Trustpilot 6. \[tony-trustpilot\] [GemPages Trustpilot review — Tony ](https://www.trustpilot.com/review/gempages.net) Trustpilot [PageFly review](/reviews/pagefly) [GemPages review](/reviews/gempages) [Best ad tracker ranking](/best) [All head-to-heads](/compare) Written by Dana Rourke Lead reviewer Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first. [danar@campaignbuyer.com](mailto:danar@campaignbuyer.com) Last checked 2026-09-24 --- [ Campaign Buyer ](/) Independent reviews of the trackers, page builders, attribution tools and ad-spy software media buyers pay for. Every pick names what it is bad at. [contact@campaignbuyer.com](mailto:contact@campaignbuyer.com) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Campaign Buyer. Independent and reader-supported.