# Divi pricing (2026): plans and cost · Campaign Buyer > Source: https://campaignbuyer.com/reviews/divi/pricing ## Divi pricing By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Verified 8 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Starts at $5.83/mo Best for running unlimited WordPress sites from one theme and builder on a lifetime licence Founded 2013 Website [Official site](https://www.elegantthemes.com/gallery/divi/) ### The plans Paid plans start at $5.83/mo. Annual or lifetime, with no monthly plan. As of September 2026, Divi Yearly runs $70 a year and Divi Lifetime is a one-time $199, both for unlimited websites, sold behind a countdown sale that rarely expires. Divi Pro, which adds Divi AI, Divi Cloud, VIP support and Teams, is $199 a year on top. There is no free trial; Elegant Themes gives a 30-day money-back guarantee instead. Verified against the vendor on 2026-09-23\. Prices change quietly, so confirm on the vendor site before you commit. ### Is it worth the money? Divi is worth it if you build a lot of sites on WordPress and want one theme, one builder and a licence you buy once, not every year. It is real, well-supported and hugely popular, so capability is not the risk. Weight is: the default output is heavy and a fast Divi site takes work, so if you only need one lean campaign page, a lighter tool wins. ##### What works * One licence covers as many sites as you build, and a single payment ends the yearly renewal for Divi itself * Support is a real strength: 24/7 chat and email on every plan, a faster VIP tier, and a 4.7 Trustpilot rating across 25,000+ reviews * A deep template and add-on ecosystem, with 2,600+ prebuilt layouts built into the builder * Divi 5, released February 2026, drops the shortcode storage that made older Divi sites hard to leave ##### What to watch * Heavy by default: its builder adds CSS and JavaScript, and users report slow mobile scores unless you optimize hard * No free version and no trial, only a 30-day money-back guarantee * Core modules feel basic to some buyers, who end up paying for Divi Marketplace add-ons that stack up * Its 'sale' is a permanent countdown timer, so the real price and the urgency it implies are hard to trust ### Pricing FAQ How much does Divi cost? Annual or lifetime, with no monthly plan. As of September 2026, Divi Yearly runs $70 a year and Divi Lifetime is a one-time $199, both for unlimited websites, sold behind a countdown sale that rarely expires. Divi Pro, which adds Divi AI, Divi Cloud, VIP support and Teams, is $199 a year on top. There is no free trial; Elegant Themes gives a 30-day money-back guarantee instead. Does Divi have a free trial or free tier? Divi has no free tier; check the vendor for current trial terms. ### Sources #### Other sources 6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[reddit-slow19\] [Divi site is so slow...19 on google page speed test ](https://www.reddit.com/r/divi/comments/1l1jo3h) Reddit, 1 Jun 2025 2. \[reddit-leaving-perf\] [So I decided to go away with Divi due to performance issues and... ](https://www.reddit.com/r/Wordpress/comments/1ac273w) Reddit, 1 Jan 2024 3. \[reddit-switch-custom\] [Anyone ever switched from a pagebuilder (Divi) to a custom theme? ](https://www.reddit.com/r/Wordpress/comments/o7e4pf) Reddit, 1 Jan 2021 4. \[reddit-lifetime-enough\] [Is the lifetime license actually enough? ](https://www.reddit.com/r/divi/comments/1myym6h) Reddit, 1 Jan 2025 5. \[reddit-polite-rant\] [A polite rant about Divi ](https://www.reddit.com/r/divi/comments/1ry8dn3) Reddit, 1 Jan 2025 6. \[trustpilot-et\] [Elegant Themes reviews ](https://www.trustpilot.com/review/www.elegantthemes.com) Trustpilot, 1 Sep 2026 [Full Divi review](/reviews/divi) [Divi alternatives](/alternatives/divi) [Best ad tracker ranking](/best) --- [ Campaign Buyer ](/) Independent reviews of the trackers, page builders, attribution tools and ad-spy software media buyers pay for. Every pick names what it is bad at. [contact@campaignbuyer.com](mailto:contact@campaignbuyer.com) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 Campaign Buyer. Independent and reader-supported.