# HighLevel pricing (2026): plans and cost · Campaign Buyer > Source: https://campaignbuyer.com/reviews/gohighlevel/pricing ## HighLevel pricing By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Verified 8 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Starts at $97/mo Free trial 14 days Best for agencies that resell marketing to local clients and want to run and white-label the whole stack from one login Founded 2018 Website [Official site](https://www.gohighlevel.com) ### The plans Paid plans start at $97/mo, after a 14-day trial. Three published plans, billed monthly or annually (annual saves about two months): Starter at $97/mo (3 sub-accounts), Unlimited at $297/mo (unlimited sub-accounts, rebilling with no markup, basic API), and Agency Pro at $497/mo (SaaS Mode and white-label resale, rebilling with markup, advanced API). A custom Enterprise plan adds HIPAA compliance, a white-label mobile app and a dedicated success manager. Every plan includes unlimited contacts and unlimited users. Usage-based charges for phone numbers, SMS, email and premium AI apply on top of the subscription. A 14-day free trial is available on any plan; a card is required and billing starts automatically when the trial ends unless you cancel. Verified against the vendor on 2026-09-24\. Prices change quietly, so confirm on the vendor site before you commit. ### Is it worth the money? HighLevel is the pick if you run an agency that resells marketing to local clients and wants a CRM, funnels, email, SMS and a white-label client portal in one place. It is real and widely used, but it rewards setup time, its shared email sending needs babysitting, and usage fees for phone, SMS and AI sit on top of the subscription. ##### What works * Consolidation is the win. It replaces a stack a small agency usually rents piecemeal, a CRM, a scheduler, a funnel and website builder, email and SMS, pipelines and automations, and long-term users say the value shows up when it retires three to six other subscriptions rather than in any one feature being the sharpest in its category. * White-label resale is a real business model, not a marketing line. The $497 Agency Pro plan turns on SaaS Mode: rebrand the platform as your own software, auto-create client accounts, and rebill phone, SMS and email usage with your markup. No single-purpose funnel tool offers that. * Contacts and users are unlimited on every plan, and sub-accounts are unlimited from $297, so your bill does not climb with your client count the way a per-seat CRM does. * Snapshots, an industry template library and a large active community make repeatable client onboarding fast once you have built your own setup. ##### What to watch * Email deliverability is fragile on the shared sending pool. Users report open rates falling and mail landing in spam even with SPF, DKIM and DMARC configured correctly, and serious senders end up moving to a dedicated SMTP or IP. Test a real campaign before you trust it with a client's list. * Reliability wobbles across modules. The vendor's own status page logged repeated 2025 incidents affecting workflows, forms, SMS, email and the Social Planner. If you white-label the platform to non-technical clients, you become the support desk when something breaks. * The learning curve is steep. Workflows, triggers, snapshots and A2P SMS registration take real setup time, and that time can eat the savings if you build everything from scratch instead of starting from a snapshot. * The sticker is not the whole bill. Phone numbers, SMS, email and premium AI are usage-based on top of the $97 to $497 subscription, so your monthly cost is variable and grows with sending volume. ### Pricing FAQ How much does HighLevel cost? Three published plans, billed monthly or annually (annual saves about two months): Starter at $97/mo (3 sub-accounts), Unlimited at $297/mo (unlimited sub-accounts, rebilling with no markup, basic API), and Agency Pro at $497/mo (SaaS Mode and white-label resale, rebilling with markup, advanced API). A custom Enterprise plan adds HIPAA compliance, a white-label mobile app and a dedicated success manager. Every plan includes unlimited contacts and unlimited users. Usage-based charges for phone numbers, SMS, email and premium AI apply on top of the subscription. A 14-day free trial is available on any plan; a card is required and billing starts automatically when the trial ends unless you cancel. Does HighLevel have a free trial or free tier? HighLevel offers a 14-day trial, but no permanent free tier. ### Sources #### Other sources 5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[bugs\] [Anyone else experiencing issues with GHL? ](https://www.reddit.com/r/gohighlevel/comments/1ihb7f8) Reddit 2. \[value\] [Anyone here using GoHighLevel long-term? Curious about real pros/cons ](https://www.reddit.com/r/gohighlevel/comments/1pviseq/anyone%5Fhere%5Fusing%5Fgohighlevel%5Flongterm%5Fcurious/) Reddit 3. \[stack\] [GoHighLevel Review: Is It Really Worth It for Your Business? ](https://www.reddit.com/r/gohighlevel/comments/1l3wxka/gohighlevel%5Freview%5Fis%5Fit%5Freally%5Fworth%5Fit%5Ffor%5Fyour/) Reddit 4. \[smtp\] [GHL's Lack of Email Throttling is Breaking Deliverability for Users with Custom SMTP ](https://ideas.gohighlevel.com/lcemailsystem/p/urgent-issue-ghls-lack-of-email-throttling-is-breaking-deliverability-for-users) Blog 5. \[status\] [Previous incidents | Public GHL Status Page ](https://status.gohighlevel.com/incidents/2025-02/2025-04) Blog [Full HighLevel review](/reviews/gohighlevel) [HighLevel alternatives](/alternatives/gohighlevel) [Best ad tracker ranking](/best) --- [ Campaign Buyer ](/) Independent reviews of the trackers, page builders, attribution tools and ad-spy software media buyers pay for. 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