# HubSpot pricing (2026): plans and cost · Campaign Buyer > Source: https://campaignbuyer.com/reviews/hubspot/pricing Pricingmedia buyer software ## HubSpot pricing By [Dana Rourke](/authors/dana-rourke), Lead Reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Verified 8 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Starts at Free plan Best for Revenue teams that need a mature CRM, with marketing, sales and service on one customer record Founded 2006 Website [Official site](https://www.hubspot.com/) ### The plans A free tier is available, with paid plans from $7/mo. The figure above is the annual Starter promo per seat for new customers. Month-to-month billing is $10 per seat, and the list price is $20\. Professional is $90 per seat and Enterprise is $175 per seat on the unified pricing page. The free CRM supports up to two users and requires no credit card. Adding seats, an add-on, or a higher marketing-contact tier changes the bill. Prices as of 17 Oct 2026 ### Is it worth the money? HubSpot is the pick for a sales-led team that wants pipeline reporting and access by the seat, including a free CRM for two users. The price rises when you add seats, add-ons or marketing contacts. Agencies that resell software under their own name will not find a white-label mode here. ##### What works * HubSpot includes a free CRM for two users, with no credit card required, so a sales team can run the pipeline before paying for a seat. * People who have used both describe the CRM and the reporting as a better fit for a sales-led business. * Marketing, sales and service share one customer record, which is the shape HubSpot sells on its own product pages. * The Starter page points buyers to a marketplace of integrations around that record. ##### What to watch * The Starter bill changes when you add seats, buy an add-on or a capacity pack, or pass a marketing-contact tier. * White-label resale is unavailable. An agency that wants to sell the software under its own name uses a different platform for that, and still has HubSpot's CRM and hubs for its own pipeline. * People who have used both say it covers more of a sales process and takes more effort to run. * People who left HubSpot say the bill climbs once marketing automation is turned on. ### Pricing FAQ How much does HubSpot cost? The entry plan is $7 a month, and the free tier costs nothing. Does HubSpot have a free trial or free tier? Yes. You can stay on the free tier for as long as its limits fit. ### Sources #### Other sources 6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[r1\] [GoHighLevel vs HubSpot — Which one actually wins for real client work ](https://www.reddit.com/r/gohighlevel/comments/1sj8nrm/gohighlevel%5Fvs%5Fhubspot%5Fwhich%5Fone%5Factually%5Fwins/) Reddit, 1 Apr 2026 2. \[r2\] [GoHighLevel vs HubSpot — Which one actually wins for real client work ](https://www.reddit.com/r/gohighlevel/comments/1sj8nrm/gohighlevel%5Fvs%5Fhubspot%5Fwhich%5Fone%5Factually%5Fwins/) Reddit, 1 Apr 2026 3. \[r3\] [HubSpot to GoHighLevel: How did you make the transition easier? ](https://www.reddit.com/r/CRM/comments/1w03x8w/hubspot%5Fto%5Fgohighlevel%5Fhow%5Fdid%5Fyou%5Fmake%5Fthe/) Reddit, 1 Feb 2026 4. \[r4\] [Coming from HubSpot. Who actually recommends GHL ](https://www.reddit.com/r/gohighlevel/comments/1tdwq8z/coming%5Ffrom%5Fhubspot%5Fwho%5Factually%5Frecommends%5Fghl/) Reddit, 1 Mar 2026 5. \[r5\] [Coming from HubSpot. Who actually recommends GHL ](https://www.reddit.com/r/gohighlevel/comments/1tdwq8z/coming%5Ffrom%5Fhubspot%5Fwho%5Factually%5Frecommends%5Fghl/) Reddit, 1 Mar 2026 6. \[r6\] [Understand marketing contacts billing ](https://knowledge.hubspot.com/account/understand-marketing-contacts-billing) Blog, 1 Jan 2026 [Full HubSpot review](/reviews/hubspot) [HubSpot alternatives](/alternatives/hubspot) --- Campaign Buyer reviews the trackers, landing page builders, attribution tools and ad-spy software that performance media buyers actually run. We read what long-term users report and verify pricing with each vendor, so every pick names what it is bad at, not just what it sells. [Campaign Buyer](/) © 2026 Campaign Buyer. Independent and reader-supported. We may earn a commission when you buy through links on this page. It never affects our rankings.