# Instapage pricing (2026): plans, tiers and what you actually pay · Campaign Buyer

> Source: https://campaignbuyer.com/reviews/instapage/pricing

## Instapage pricing

By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Verified 8 September 2026\. 

**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. [How we test](/methodology). 

At a glance

Starts at

$99.00/mo

Free trial

14 days

Best for

Agencies and enterprise teams that need collaboration and personalization

Founded

2012

Website

[Official site](https://instapage.com)

[Visit Instapage (opens in a new tab) ](https://instapage.com/?utm%5Fsource=campaignbuyer.com&utm%5Fmedium=affiliate&utm%5Fcampaign=review) 

### The plans

Paid plans start at $99/mo, after a 14-day trial. 

Create $99/mo (15k visitors), Optimize $199/mo adds server-side testing, dynamic text and scheduling (30k), Convert is custom-priced with post-click personalization, heatmaps and a CSM.

Verified against the vendor on 2026-09-08\. Prices change quietly, so confirm on the vendor site before you commit.

### Is it worth the money?

Instapage is the pick if you are an agency or enterprise team that needs collaboration, server-side testing and post-click personalization, with the budget to match.

##### What works

* Strong collaboration and approval workflows for teams and clients
* Server-side A/B testing and multi-step forms from the Optimize tier
* Ad-to-page personalization (AdMap) at the top tier

##### What to watch

* Priced for enterprise: the $99 entry rises fast and Convert is custom-quoted
* Visitor caps on the Create and Optimize plans
* Overkill for a solo buyer or a small lead-gen shop

### Pricing FAQ

How much does Instapage cost? 

Create $99/mo (15k visitors), Optimize $199/mo adds server-side testing, dynamic text and scheduling (30k), Convert is custom-priced with post-click personalization, heatmaps and a CSM.

Does Instapage have a free trial or free tier? 

Instapage offers a 14-day trial, but no permanent free tier.

### Check current Instapage pricing

Vendor pricing moves. Confirm the latest tiers direct.

[See Instapage pricing (opens in a new tab) ](https://instapage.com/?utm%5Fsource=campaignbuyer.com&utm%5Fmedium=affiliate&utm%5Fcampaign=pricing) 

[Full Instapage review](/reviews/instapage) [Instapage alternatives](/alternatives/instapage) [Best ad tracker ranking](/best) 

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