# Kajabi review: pricing, pros and cons · Campaign Buyer > Source: https://campaignbuyer.com/reviews/kajabi Tool reviewmedia buyer software ## Kajabi review Turn what you know into what you're known for. By [Dana Rourke](/authors/dana-rourke), Lead reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Updated 29 September 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Starts at $179/mo Free trial 14 days Best for coaches, course creators and experts who want to build, sell and deliver their whole knowledge business from one platform Founded 2010 Website [Official site](https://kajabi.com) Our verdict Kajabi is the pick if you are building a course or membership business and want the pages, the community, the email and the checkout under one login, with the strongest delivery experience in the category and no cut of your sales. The catch is cost. The entry plan jumped to $179 a month in 2026 and its contact limit was cut, so it only pays off once you are actually selling. Kajabi is the platform experts reach for when the product is their own knowledge. Since 2010 it has grown into one of the most complete homes for a course, coaching or membership business, and the pitch is consolidation: one login for the courses, the emails, the community, the landing pages and the checkout, instead of five tools stitched together. For a coach or creator tired of reconciling separate systems, that is the whole appeal, and long-time users say the same in their reviews. ### What Kajabi actually is It is a creator business platform, not a funnel builder that happens to host courses. The center of gravity is delivery: a course builder with cohorts, quizzes and drip content, communities and access groups, memberships, podcasts, newsletters, and a branded mobile app on the top plan. Around that sit the marketing tools every platform now bundles, email with automations, landing pages and funnels, and a checkout that handles subscriptions, one-time payments, order bumps, upsells and downsells with automated tax. The distinction decides who it fits. If your revenue turns on the quality of what students and members experience after they buy, Kajabi is built for that. If it turns on squeezing more out of each order at the point of sale, a funnel-first tool does that job harder. ### What long-time users report We read the recent reviews before ranking it. The steady praise is having everything in one place and a builder that is intuitive to set up. Reviewers describe consolidating a website, emails, a blog and digital downloads into one dashboard as the thing that finally let them run the business rather than the tools. The steady complaint is price, and it got louder in 2026. ### The 2026 price increase In January 2026 Kajabi ran its first major pricing change in years. Plan prices rose, the entry Basic plan's contact limit was cut sharply, and long-time customers lost their grandfathered rates while new signups were offered a discount. That contrast drew a visible backlash, including a petition and a wave of Trustpilot complaints. The entry price is now $179 a month, about $143 billed annually, and there is no free plan. The honest read is that it is priced for a business that is already selling, not for a first product with no audience yet. ### Who should buy it Buy Kajabi if the delivery experience is the product: a course people finish, a membership they renew, a community they return to. It takes no cut of your sales and puts the whole operation under one login. If your growth is funnel-driven, with cold traffic, aggressive upsells and a high-ticket backend, read our [ClickFunnels review](/reviews/clickfunnels) and weigh a funnel-first tool instead. And price the plan on the contacts and products you actually need, because the entry tier is tighter than it used to be. ### Pros and cons ##### What works * Runs the whole knowledge business from one login: courses, coaching, memberships, a community, email, landing pages, funnels and checkout, so you are not paying for five tools that do not talk to each other * Built for delivery. The course builder, cohorts, community, podcasts and a branded mobile app make the student experience the strongest part, which is where a pure funnel builder is thin * Takes no revenue share on any plan. You pay the monthly fee and card processing, and nothing extra per sale * Well reviewed by long-time users, who most often praise having everything in one place and a builder that is straightforward to set up * Checkout handles subscriptions, one-time payments, order bumps, upsells and downsells, with automated tax ##### What to watch * Expensive, and more so since the January 2026 restructure. The entry Basic plan is now $179 a month (about $143 billed annually), its contact limit was cut to 2,500, and affiliates and advanced automations are locked to the $249 Growth plan and up * Long-time customers lost grandfathered rates in the 2026 change, and price plus support are the two most common complaints in recent reviews * If you only need to sell a simple offer through a hard-driving funnel, you are paying for course and community tools you may never open * Its funnel and checkout are lighter than a dedicated funnel tool, with fewer aggressive upsell and page-testing options than ClickFunnels * Some users find the initial setup time-consuming, and there is no dedicated tech support for your students #### What buyers keep saying Research: unverified ##### One platform instead of five ↑ frequently praised The most-cited reason long-time users stay is consolidation: courses, email, community, landing pages and checkout run from one login, so they stop paying for and reconciling several separate tools. Reviewers describe the builder as intuitive and straightforward to set up. > “how well it brings everything into one place” Anonymous [G2: Kajabi Reviews 2026 | G2 ](https://www.g2.com/products/kajabi-kajabi/reviews) > “intuitive and user-friendly with excellent tutorials and customer support” Anonymous [Trustpilot: Kajabi Reviews | Trustpilot ](https://uk.trustpilot.com/review/kajabi.com) ##### Best for delivering courses and coaching ↑ frequently praised Where Kajabi wins clearly is delivery. Independent comparisons repeatedly conclude that if the core business is selling courses or coaching programs, Kajabi is the better home, thanks to its course builder, cohorts, community, podcasts and branded mobile app. > “intuitive and user-friendly with excellent tutorials and customer support” Anonymous [Trustpilot: Kajabi Reviews | Trustpilot ](https://uk.trustpilot.com/review/kajabi.com) > “If your primary business is selling courses or coaching programs, go with Kajabi.” Anonymous [Blog: Kajabi vs ClickFunnels 2026: Stop Treating Them Like the Sam... ](https://www.group.app/blog/kajabi-vs-clickfunnels/) ##### Price, and the January 2026 increase ↓ common complaint The loudest complaint is cost. A January 2026 restructure raised plan prices and cut the entry Basic contact limit sharply, and long-time customers lost grandfathered rates, which drew a visible backlash. Reviewers also flag rising prices alongside support as the recurring negatives. > “how well it brings everything into one place” Anonymous [G2: Kajabi Reviews 2026 | G2 ](https://www.g2.com/products/kajabi-kajabi/reviews) > “A January 2026 price hike, a 75% contact limit slash, and growing platform lock-in make it a harder sell than it was a year ago.” Anonymous [Blog: Detailed Kajabi Review 2026: Is the Pricing Really Justified... ](https://www.group.app/blog/kajabi-review/) ### The receipts We read the threads before we ranked. Here is where the sentiment above comes from, at links you can open. > “how well it brings everything into one place” Anonymous [G2: Kajabi Reviews 2026 | G2 ](https://www.g2.com/products/kajabi-kajabi/reviews) > “intuitive and user-friendly with excellent tutorials and customer support” Anonymous [Trustpilot: Kajabi Reviews | Trustpilot ](https://uk.trustpilot.com/review/kajabi.com) > “If your primary business is selling courses or coaching programs, go with Kajabi.” Anonymous [Blog: Kajabi vs ClickFunnels 2026: Stop Treating Them Like the Sam... ](https://www.group.app/blog/kajabi-vs-clickfunnels/) > “A January 2026 price hike, a 75% contact limit slash, and growing platform lock-in make it a harder sell than it was a year ago.” Anonymous [Blog: Detailed Kajabi Review 2026: Is the Pricing Really Justified... ](https://www.group.app/blog/kajabi-review/) ### Pricing Plans from $179/mo, with a 14-day trial. Basic is $179/mo (2,500 contacts, 5 products, 1 website), Growth $249/mo (25,000 contacts, 50 products, affiliate program and advanced automations), and Pro $499/mo (100,000 contacts, unlimited products, 3 websites, branded mobile app). Billing annually saves about 20%, bringing Basic to roughly $143/mo. Kajabi takes no revenue share on any plan, but its own payment processing runs 2.7% to 2.9% plus 30 cents per sale, and using a third-party processor adds 0.5% to 2% on top depending on plan. 30-day money-back guarantee. Pricing verified against the vendor on 2026-09-28\. Prices go stale. Check the vendor before you buy. [See the full Kajabi pricing breakdown, tier by tier](/reviews/kajabi/pricing). ### Changelog * 29 September 2026. First published. Verified pricing and features against the vendor and ranked Kajabi in its category. ### Frequently asked questions How much does Kajabi cost? Basic is $179/mo (2,500 contacts, 5 products, 1 website), Growth $249/mo (25,000 contacts, 50 products, affiliate program and advanced automations), and Pro $499/mo (100,000 contacts, unlimited products, 3 websites, branded mobile app). Billing annually saves about 20%, bringing Basic to roughly $143/mo. Kajabi takes no revenue share on any plan, but its own payment processing runs 2.7% to 2.9% plus 30 cents per sale, and using a third-party processor adds 0.5% to 2% on top depending on plan. 30-day money-back guarantee. Who is Kajabi best for? Kajabi is the pick if you are building a course or membership business and want the pages, the community, the email and the checkout under one login, with the strongest delivery experience in the category and no cut of your sales. The catch is cost. The entry plan jumped to $179 a month in 2026 and its contact limit was cut, so it only pays off once you are actually selling. ### Sources #### Other sources 4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[g2-consolidation\] [Kajabi Reviews 2026 | G2 ](https://www.g2.com/products/kajabi-kajabi/reviews) G2 2. \[trustpilot-ease\] [Kajabi Reviews | Trustpilot ](https://uk.trustpilot.com/review/kajabi.com) Trustpilot 3. \[group-courses\] [Kajabi vs ClickFunnels 2026: Stop Treating Them Like the Same Tool ](https://www.group.app/blog/kajabi-vs-clickfunnels/) Blog 4. \[group-pricehike\] [Detailed Kajabi Review 2026: Is the Pricing Really Justified? ](https://www.group.app/blog/kajabi-review/) Blog ### Related reading * Not sold? Read [Kajabi alternatives](/alternatives/kajabi). * Head-to-head: [Pick ClickFunnels if you sell your own offers and want the pages, checkout, order bumps and one-click upsells running as one funnel tuned to lift the value of every order, at the lower entry price; pick Kajabi if you are building a knowledge business around courses, coaching, memberships and a community, and want the delivery experience, the branded app and no revenue share more than an aggressive funnel.](/compare/clickfunnels-vs-kajabi) * Head-to-head: [Pick SamCart if you already have the offer and the traffic and want a checkout tuned to lift the value of every order with bumps and one-click upsells, without paying for course and community tools you will not open; pick Kajabi if you are building a whole knowledge business and want the courses, the community, the memberships and the delivery experience under one login, and will grow into its higher price.](/compare/samcart-vs-kajabi) * Head-to-head: [Pick Checkout Champ if you already sell at real volume and need one-click upsells, subscriptions and payments routed across many merchant accounts from one direct-response CRM, and can commit to a demo, $300 a month plus 1% of sales with no free trial; pick Kajabi if you are building a course, coaching or membership business and want the pages, the community, the email and the checkout under one self-serve login, with the strongest delivery in the category and no cut of your sales.](/compare/checkout-champ-vs-kajabi) * Head-to-head: [Pick ElasticFunnels if you buy your own paid traffic and want same-URL split testing that keeps your ad learning, an AI page builder, a routed checkout and your attribution on one record, self-serve from $97 a month with a 14-day free trial; pick Kajabi if your product is your own knowledge and you want the courses, the community, the email and the checkout under one login, with the strongest delivery in the category and no cut of your sales.](/compare/elasticfunnels-vs-kajabi) * Head-to-head: [Pick GoHighLevel if you run an agency or a marketing operation and want a CRM at the center with funnels, email, SMS and voice, per-client sub-accounts and the option to white-label the platform and rebill it to clients, all from $97 a month; pick Kajabi if your product is your own knowledge and you want courses, a community, email, pages and checkout under one login, with the strongest delivery in the category and no cut of your sales.](/compare/gohighlevel-vs-kajabi) * Head-to-head: [Pick Kartra if you want the selling machine to do the heavy lifting: funnels, a checkout tuned to lift order value, behavioral email and built-in affiliates under one login at a lower entry price; pick Kajabi if your product is your own knowledge and the course, community and branded-app experience your buyers keep coming back to matters more than an aggressive funnel.](/compare/kartra-vs-kajabi) * Browse [all head-to-heads](/compare) and [every review](/reviews). Written by Dana Rourke Lead reviewer Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first. [danar@campaignbuyer.com](mailto:danar@campaignbuyer.com) Last checked 2026-09-29 --- Campaign Buyer reviews the trackers, landing page builders, attribution tools and ad-spy software that performance media buyers actually run. We read what long-term users report and verify pricing with each vendor, so every pick names what it is bad at, not just what it sells. [Campaign Buyer](/) © 2026 Campaign Buyer. Independent and reader-supported. We may earn a commission when you buy through links on this page. It never affects our rankings.