# Shopify pricing (2026): plans and cost · Campaign Buyer > Source: https://campaignbuyer.com/reviews/shopify/pricing Pricingmedia buyer software ## Shopify pricing By [Dana Rourke](/authors/dana-rourke), Lead Reviewer. Reviewed by [Campaign Buyer Editorial](/authors/editorial). Updated 15 October 2026\. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Starts at Not listed Free trial 3 days Best for a catalog with inventory and shipping, plus Shop Pay at checkout Website [Official site](https://www.shopify.com/) ### The plans The cards are Basic, Grow, Advanced and Plus. Grow is the name on the second card. Every paid tier includes unlimited products. Checkout customization is limited on tiers below Plus. Plus offers full checkout customization. A 2% transaction fee applies when Shopify Payments is off. There is a 3-day trial. Prices as of 18 Oct 2026 ### Is it worth the money? I would use Shopify for a catalog that has to be stocked and shipped. A single offer sold from an ad, with an order bump at checkout and the follow-up email in the same account, fits a funnel better. ##### What works * Every paid tier includes unlimited products. A funnel that sells one offer is a separate job from that catalog. * Shop Pay comes with Shopify's checkout, and Shopify cites its own study for the conversion rate on that page. * Sellers add checkout steps the plan does not include by installing an app from Shopify's app store. * People selling physical goods point to logistics, delivery and shipping. ##### What to watch * Checkout customization is limited on Basic, Grow and Advanced. Grow is the name on the second card. Shopify says the checkout is fully customizable on Plus. * A third-party transaction fee applies when Shopify Payments is off. * A checkout bump on Basic, Grow or Advanced usually means an extra app alongside the store plan. ### Pricing FAQ How much does Shopify cost? Four named tiers, and unlimited products on each of them. Leaving Shopify Payments off adds a third-party card fee, stated with the plan names above. Does Shopify have a free trial or free tier? You can open an account for three days. After that the store sits on a paid tier, and there is no free plan waiting underneath. ### Sources #### Other sources 2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[s1\] [Building an E-commerce Website on ClickFunnels ](https://www.reddit.com/r/clickfunnels/comments/gs2a69/building%5Fan%5Fecommerce%5Fwebsite%5Fon%5Fclickfunnels/) Reddit, 1 May 2020 2. \[s2\] [E commerce vs coaching ](https://www.reddit.com/r/clickfunnels/comments/1ouif84/e%5Fcommerce%5Fvs%5Fcoaching/) Reddit, 1 Jan 2025 [Full Shopify review](/reviews/shopify) [Shopify alternatives](/alternatives/shopify) --- Campaign Buyer reviews the trackers, landing page builders, attribution tools and ad-spy software that performance media buyers actually run. We read what long-term users report and verify pricing with each vendor, so every pick names what it is bad at, not just what it sells. [Campaign Buyer](/) © 2026 Campaign Buyer. Independent and reader-supported. We may earn a commission when you buy through links on this page. It never affects our rankings.