By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Updated 8 September 2026.
Quick answer
Pick RedTrack if you buy paid social or ecommerce and want CAPI without running infrastructure; pick Binom if you push high-volume pop, push or native and want flat, uncapped pricing on your own server.
Side by side
| Tool | CAPI | S2S postbacks | Cost sync | Self hosted | From |
|---|---|---|---|---|---|
| 1. RedTrack | –Unknown | –Unknown | –Unknown | –Unknown | $118/mo |
| 3. Binom | –Unknown | –Unknown | –Unknown | –Unknown | $104/mo |
RedTrack and Binom rarely compete for the same buyer, which is exactly why the comparison is useful: it clarifies which one you are.
RedTrack is for the paid-social and ecommerce buyer. Its whole design assumes you need conversions sent back to Meta and TikTok through CAPI, cost pulled from the ad platforms, and no server to maintain. Ecommerce brands can start on a free plan, and because it is cloud-hosted there is nothing to install or patch.
Binom is for the high-volume affiliate on pop, push or native. It is self-hosted on a flat licence with no traffic-volume cap, and it stays fast under the heavy loads that make event-based cloud pricing painful. It assumes you are comfortable owning a server and already understand tracking.
If your traffic is paid social or ecommerce, RedTrack wins without much argument, and it is our pick for most media buyers reading this. If your traffic is high-volume affiliate and your event bills are climbing, Binom's economics win. The real tie-breaker is whether you want to run infrastructure at all.
RedTrack
What works
- CAPI and server-side postbacks are built in, so conversions reach Meta and TikTok even after the pixel drops them
- Pulls ad spend from the platforms automatically, so ROI is calculated for you
- Every paid plan carries CAPI, ad-spend sync and Stop Rules, from Solo at $169/mo with 5M events
- Handles affiliate, lead-gen and ecommerce tracking from one account
What to watch
- First-time setup takes a long time. Postbacks and conversion mapping have to be configured by hand.
- The interface is dense and looks dated next to newer dashboards
- Event-based pricing means a traffic spike can push you into the next tier mid-month
Binom
What works
- Self-hosted, so your data stays on your own infrastructure and there is no per-event tax
- Flat license with no click cap, at $149 a month or $104 billed yearly. The cloud plan is $299 a month, server included, capped at 2 million clicks a day
- Built for speed at pop, push and native volumes where cloud trackers get expensive
What to watch
- You run the server, including updates, uptime and scaling
- The setup is the most technical of any tracker here
- Support and onboarding assume you already know postbacks and tokens
Pricing
RedTrack: from $118/mo. Affiliate Solo: $169/mo list, or $1,420 billed yearly ($118/mo) at the Black Friday rate of 30% off the 12-month price, which the pricing page says is kept on renewal. 5M events/mo, 1 user, 5 ad accounts per ad platform, overage $0.04 per 1K events. Team $399/mo list, $279/mo ($3,352/yr) at the Black Friday rate, 20M events, 5 users. Enterprise $999/mo list, $699/mo ($8,392/yr) at the Black Friday rate, 75M events, 15 users. Ecom plans are priced by annual tracked revenue: Relay is free for one store with UTM last-click attribution. Brand is $99/mo list at the $250K tier, $832 billed yearly at the Black Friday rate, with three stores and multi-touch attribution. Agency is $599/mo list at the $250K tier, $5,032 billed yearly at the Black Friday rate. During the promotion the paid add-ons also show lower yearly prices than their monthly list prices.
Binom: from $104/mo. Binom v2 is $104/mo on yearly billing ($149/mo monthly) with unlimited users, unlimited domains, lifetime data retention, and a 30-days trial on the price card. FAQ: 14-day trial extendable to 30 days. Binom Cloud is $299/mo with 7-day trial. License fee covers processing regardless of click volume; self-hosted server cost is separate.
Prices as of 23 October 2026
Our pick
RedTrack
Pick RedTrack if you run paid social or an ecommerce store and need server-side conversions sent back to the ad platform from one account.
Frequently asked questions
Which is cheaper, RedTrack or Binom?
Sources
Other sources
10 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [r1] How to Setup Facebook Pixel Conversion API + Event Deduplication
- [r2] Has anyone been getting a deduplication Pixel error?
- [r3] Need help regarding setting up CAPI
- [rt-home] RedTrack homepage
- [rt-events] Plans and Pricing
- [rt-accounts] Plans and Pricing compare table
- [rt-capi] Plans and Pricing trial line
- [rt-addons] Plans and Pricing trial add-ons
- [rt-help-event] What qualifies as an event
- [rt-nocard] RedTrack vs BeMob
Written by
Dana Rourke
Lead Reviewer
Dana Rourke is the lead reviewer at Campaign Buyer. She covers trackers and attribution on this site: she reads what long-term users report about each tool, checks its documentation and pricing, and verifies prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.
Last checked 2026-09-08
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