What BigSpy plans cost

Paid plans are $69, $159, $399 and $499 a month. The free plan covers Facebook only and caps searches at 10 a day.

Summarize with:

By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Updated 23 October 2026.

The plans

The free plan also includes 3 creative-to-AI prompts a day and 20 tracked creatives. Creative downloads are excluded from the free plan. Instagram is included on Starter. Growth adds TikTok, YouTube, Google Ads, X and Pangle. Ultimate adds Pinterest, Yahoo and Unity, and it lists all 11 platforms. On Starter, searches are unlimited, while visual and feature searches are capped at 100 a day. Growth keeps searches unlimited and caps visual and feature searches at 1,000 a day. AppLovin is ecommerce ads only, and on Starter that access is marked limited-time. Scale includes five seats, one owner and four members, with the same platforms as Growth.

See the BigSpy plan table

Prices as of 23 Oct 2026

Is it worth the money?

BigSpy is the pick if you want the cheapest, widest ad library for creative inspiration across many platforms, as long as you start on the free plan, treat its metrics as directional, and set a reminder before any renewal.

What works

A genuine free plan and a low entry price make it the cheapest way to get a wide ad library.
Covers 11 ad channels, from Facebook and TikTok to YouTube, Pinterest and in-app networks like AppLovin.
More than a billion creatives cataloged since 2018, deep enough to build real swipe files across platforms.
Fast for finding hooks, angles and creative formats that single-network tools miss.

What to watch

Every platform BigSpy lists is on Ultimate. Starter covers Facebook and Instagram, with limited-time AppLovin access for ecommerce ads. TikTok starts on Growth.
Users report impression numbers that repeat suspiciously, so its metrics only hint at which ads are working.
Search is hit or miss and the interface feels dated, so you sort through low-quality results to find the good ones.
Billing is the loudest complaint. It auto-renews, refunds are limited to the first 24 hours, and there is no refund on cancellation.

Pricing FAQ

How much does BigSpy cost?

The four monthly prices, and what the free plan caps, are in the first paragraph.

Is a yearly BigSpy plan cheaper than paying each month?

Yearly billing is shown as a lower monthly number, and the charge is the full year up front. Starter is $588 for the year, Growth is $1,428, Scale is $3,588, and Ultimate is $4,788. Against twelve payments at the monthly rate, those bills save $240, $480, $1,200 and $1,200.

What happens if you cancel BigSpy?

A full refund applies only inside 24 hours of the first payment. Renewals and upgrades are outside that window. Cancel before the renewal and the next charge does not run. The days already paid stay paid.

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