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Pricingmedia buyer software

Foreplay pricing

By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.

The plans

Paid plans start at $59/mo.

Basic at $59, Workflow at $175 and Agency at $459 a month (annual $49/$149/$389). Additional seats cost $20. Covers Meta, TikTok, Instagram, LinkedIn, YouTube Shorts and Google's Transparency Center.

Prices as of 8 Sep 2026

Is it worth the money?

Foreplay is the pick if you are a DTC creative team that needs to turn competitor research into swipe files and briefs your designers can use.

What works

  • Saves and organizes competitor ads from every major ad library
  • Briefs and Spyder turn inspiration into production-ready references
  • A 4.8/5 rating across 127 G2 reviews, strong for the category

What to watch

  • No Taboola or Outbrain coverage, so native buyers need Anstrex
  • Competitor tracking and team features sit on the $175/mo Workflow tier
  • Extra seats are billed per user

Pricing FAQ

How much does Foreplay cost?
The entry plan is $59 a month.

Sources

Other sources

2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [fp1] What tools do you use to monitor competitors' ads? Reddit,
  2. [fp2] Foreplay Products | Read 127 Reviews on G2 G2,

Pick a Foreplay plan

The button opens the plans page on Foreplay's own site, where you choose the tier and the billing period that fit your volume.

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