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Pricingmedia buyer software

Instapage pricing

By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.

The plans

Paid plans start at $79/mo, after a 14-day trial.

Create $99/mo or $79/mo annual, 15,000 unique monthly visitors. On 2026-10-23 the Optimize plan card listed 30,000 visitors and did not display a dollar amount. FAQ: 30k standard or 50k expanded. Comparison table also has 50k and 100k columns. Server-side tests with no flickering are described on Optimize. Convert is custom. 14-day trial on Create and Optimize, capped at 2,500 unique visitors. Last Optimize dollars seen on a plan card were 2026-10-20 ($199 monthly / $159 annual). Do not state those Optimize dollars as the current price.

Prices as of 23 Oct 2026

Is it worth the money?

Instapage is the pick if you are an agency or enterprise team that needs collaboration, server-side testing and post-click personalization, with the budget to match.

What works

  • Strong collaboration and approval workflows for teams and clients
  • Server-side A/B testing and multi-step forms from the Optimize tier
  • Ad-to-page personalization (AdMap) at the top tier

What to watch

  • Priced for enterprise: the $99 entry rises fast and Convert is custom-quoted
  • Visitor caps on the Create and Optimize plans
  • Overkill for a solo buyer or a small lead-gen shop

Pricing FAQ

How much does Instapage cost?
The entry plan is $79 a month.
Does Instapage have a free trial or free tier?
There is a 14-day trial with no card required, and no free tier after it.

Sources

Other sources

12 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [help-usage-80] How do usage limits work? Blog,
  2. [help-unique-visitor] Unique visitor definition Blog,
  3. [vendor-plans-unlimited] Instapage plans page Blog,
  4. [vendor-create-price] Create plan pricing Blog,
  5. [vendor-optimize-ab] Optimize plan features Blog,
  6. [g2-ease] Instapage G2 review G2,
  7. [capterra-code] Instapage Capterra review Capterra,
  8. [reddit-templates] Does anyone actually use instapage or unbounce anymore? Reddit,
  9. [reddit-enterprise-shift] Best Landing Page Builder? Reddit,
  10. [reddit-agency-worth] Agencies running PPC landing page builders Reddit,
  11. [reddit-enterprise-quote] Instapage enterprise features quote Reddit,
  12. [reddit-too-expensive] Instapage worth $99/month? Reddit,

Pick a Instapage plan

The button opens the plans page on Instapage's own site, where you choose the tier and the billing period that fit your volume.

See Instapage pricing (opens in a new tab)
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