Instapage pricing
By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $99/mo, after a 14-day trial.
Create $99/mo (15k visitors), Optimize $199/mo adds server-side testing, dynamic text and scheduling (30k), Convert is custom-priced with post-click personalization, heatmaps and a CSM.
Verified against the vendor on 2026-09-08. Prices change quietly, so confirm on the vendor site before you commit.
Is it worth the money?
Instapage is the pick if you are an agency or enterprise team that needs collaboration, server-side testing and post-click personalization, with the budget to match.
What works
- Strong collaboration and approval workflows for teams and clients
- Server-side A/B testing and multi-step forms from the Optimize tier
- Ad-to-page personalization (AdMap) at the top tier
What to watch
- Priced for enterprise: the $99 entry rises fast and Convert is custom-quoted
- Visitor caps on the Create and Optimize plans
- Overkill for a solo buyer or a small lead-gen shop
Pricing FAQ
How much does Instapage cost?
Create $99/mo (15k visitors), Optimize $199/mo adds server-side testing, dynamic text and scheduling (30k), Convert is custom-priced with post-click personalization, heatmaps and a CSM.
Does Instapage have a free trial or free tier?
Instapage offers a 14-day trial, but no permanent free tier.
Check current Instapage pricing
Vendor pricing moves. Confirm the latest tiers direct.