Get network sales into your tracker

Every tracker review on this site assumes the postback already works. When it does not, your campaign report shows spend and clicks with a zero in the conversions column, and you cannot tell a dead offer from a broken link. The fix is almost always one of a handful of mistakes, and they are all covered below.

Binom's postback documentation sums up the whole idea: send the click's ID to the network, then use that same ID when the conversion comes back. That means two edits, in two different places.

Outbound, on the offer URL. You append the network's sub-ID parameter and fill it with your tracker's click ID token. The parameter name on the left belongs to the network, and the token on the right belongs to your tracker.

Inbound, in the network's panel. You paste your tracker's postback URL and put the network's macro for that same sub-ID into the tracker's click ID parameter. Each tracker names that parameter differently:

Here is the example from Voluum's parameter guide: if the network's sub-ID is s2, the offer URL ends in s2={clickid} and the postback you paste at the network carries cid={s2}. Voluum calls this match the most important part of recording conversions correctly. Binom's own example has the same shape, with the network returning its {sub1} macro in cnv_id:

https://binom.org/click.php?cnv_id={sub1}&payout={sum}&cnv_status={status}

Swap in your own tracker domain, and take every macro on the right from your network's documentation or account manager. Token names differ between networks, and guessing one is the most common way to end up with zero conversions.

Networks put the postback field in one of two places. An account-level postback fires on every conversion from every offer you run there. BeMob's guide lists YTZ, Traffic Company, Mobidea and MOBIPIUM among the networks that offer it. Other networks only take a postback on each offer, or let you choose.

Voluum keeps a single global postback for the whole tracker account, and its documentation recommends the account-level option whenever a network has one. I agree. With offer-level postbacks every new offer needs the URL pasted again, and the offer you forget logs clicks with no sales.

How much of the setup above you do by hand depends on the tracker. Binom and BeMob both ship affiliate network templates that fill in the parameters for networks they already know, which takes care of steps 2 and 3 for those networks. Voluum has one account-wide postback URL, so you configure it once and paste the same address at every network.

RedTrack and FunnelFlux take network postbacks as well, and their reviews cover what each costs at your volume and what else it does. Whether you host the tracker yourself or pay for a cloud one changes nothing in the postback itself, only who keeps the server up. Our page on cloud vs self-hosted trackers weighs that choice.