Unbounce pricing
By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $29/mo, after a 14-day trial.
Starter $29/mo (500 visitors), Build (20k), Experiment $149/mo adds A/B testing and message-match text (30k), Optimize $249/mo adds automatic traffic routing (50k). Monthly unique-visitor caps apply.
Verified against the vendor on 2026-09-08. Prices change quietly, so confirm on the vendor site before you commit.
Is it worth the money?
Unbounce is the pick if you buy Google Ads and live or die on message match, and you can justify the Experiment tier.
What works
- The page headline updates to match each search query, the core PPC lever
- Smart Traffic routes each visitor to the variant most likely to convert them
- A large template library and a mature builder
What to watch
- DTR and split testing only start at Experiment ($149/mo); Starter is not a PPC tool
- Monthly unique-visitor caps bring overage anxiety at scale
- The builder frustrates on fixed-section layout and mobile, enough that some users call it painful
Pricing FAQ
How much does Unbounce cost?
Does Unbounce have a free trial or free tier?
Sources
2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [u1] Unbounce is a nightmare · Reddit, 15 Jan 2026
- [u2] Agencies running PPC, what landing page builders are you using right now? (Unbounce, Leadpages, etc) · Reddit, 10 Feb 2026
Check current Unbounce pricing
Vendor pricing moves. Confirm the latest tiers direct.