By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $22/mo, after a 14-day trial.
Annual view shown on pricing page (25% off). Starter $22/mo annual ($29 monthly), 500 visitors, no A/B. Build $74 annual ($99 monthly), 20k visitors. Experiment $112 annual ($149 monthly), unlimited A/B, 30k visitors. Optimize $187 annual ($249 monthly), Smart Traffic, 50k visitors. Pages keep running over cap; overage billed once per cycle.
Prices as of 17 Oct 2026
Is it worth the money?
Unbounce is the pick if you buy Google Ads and live or die on message match, and you can justify the Experiment tier.
What works
- The page headline updates to match each search query, the core PPC lever
- Smart Traffic routes each visitor to the variant most likely to convert them
- A large template library and a mature builder
What to watch
- Dynamic text and split testing start on the $149/mo Experiment plan, about five times what Starter costs
- Monthly unique-visitor caps bring overage anxiety at scale
- Users find the fixed-section layout and the mobile editor frustrating, and some call the builder painful
Pricing FAQ
How much does Unbounce cost?
Does Unbounce have a free trial or free tier?
Sources
Other sources
2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [uvb-ppc-ab-easy] PPC discussion of tools for landing page tests
- [uvb-ppc-rec] Looking for recommendations for landing page A/B testing platforms
Pick a Unbounce plan
The button opens the plans page on Unbounce's own site, where you choose the tier and the billing period that fit your volume.
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