Voluum vs Binom
By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Updated 23 October 2026.
Quick answer
Pick Voluum if you want the tracker hosted and you can plan for a bill that grows with events. Pick Binom if the click volume is high, the data should sit on hardware you control, and someone on the team can maintain the server.
Side by side
| Voluum | Binom | |
|---|---|---|
| Hosting | Vendor cloud | Your server, or Cloud |
| Billing | Events, then overage | Flat license |
| Volume | 1 million events, then overage | License is flat. Cloud: 2M clicks/day |
| Setup | An account | Ubuntu VPS, or auto-install |
| Trial | 14-day preview | 30 days on v2, 7 on Cloud |
Choosing Voluum or Binom means deciding who keeps the tracker online. Voluum runs on its own servers, so you open an account and start. In a Binom vs Voluum comparison, Binom's license requires you to rent your own server. Cloud is the Binom plan where Binom runs that server for you.
I would keep Voluum if nobody on the team wants to administer a server. The Binom license makes sense once overage fees get expensive, as long as someone can keep Ubuntu up to date. Cloud is for a buyer who wants Binom's tracker on a server that Binom manages.
Profit allows 20 active campaigns. You can preview Voluum for 14 days before you add a payment method. When the preview ends, you move onto a paid plan.
The self-hosted license needs a KVM server running Ubuntu 24.04 or 26.04, with 4 GB of RAM, 2 cores and 50 GB of disk. Those requirements are in the v2 install notes. Binom's pricing page says Binom will install the tracker and the environment on that server at no charge. From then on, you take care of patching, disk space and uptime. The v2 card offers a 30-day trial. The FAQ also describes a 14-day trial you can extend to 30 days.
Cloud adds monitoring and an automatic install. The Cloud trial lasts 7 days.
Buyers running a lot of clicks often leave a metered tracker because a flat license keeps the same fee as volume grows. Buyers who stay with Voluum usually want the reporting and the rules across several traffic sources, and they pay a higher bill for that.
Binom's homepage FAQ says the Facebook and Google integrations are on v1, and that the same integration is on the way for v2.
The cloud vs self-hosted tracker guide explains who should run the server.
Changelog: the opening now says which tracker to pick in which situation. The pricing section compares Profit's event charges with the Binom license and with Cloud, and it includes the cost calculator and the hosting guide.
Voluum
What works
- The default recommendation for Meta and native affiliate traffic, so setups and integrations are well documented
- Fast redirect and reporting infrastructure that holds up at volume
- Anti-fraud and traffic-distribution rules come standard
What to watch
- The most expensive mainstream tracker: $119/mo billed annually to start, $299 to reach 5M events
- Event overages are billed on top, so costs are hard to predict as traffic grows
- You pay for polish you may not need if your funnels are simple
Binom
What works
- Self-hosted, so your data stays on your own infrastructure and there is no per-event tax
- Flat license with no click cap, at $149 a month or $104 billed yearly. The cloud plan is $299 a month, server included, capped at 2 million clicks a day
- Built for speed at pop, push and native volumes where cloud trackers get expensive
What to watch
- You run the server, including updates, uptime and scaling
- The setup is the most technical of any tracker here
- Support and onboarding assume you already know postbacks and tokens
Pricing
Voluum: Profit is $119 a month on a yearly plan and includes 1 million events. Past that, Profit charges $0.06 per 1,000 events. A visit, a click and a conversion each count as one event. Ten impressions count as one event. The counting rule is in Voluum's event article. Scale is the higher yearly plan.
Binom: v2 is $104 a month billed yearly, or $149 month to month. The license fee covers tracking no matter how many clicks you send, and you pay your host separately for the server. Cloud includes the machine, and Binom caps that plan at 2 million clicks a day.
At 5 million events, Profit charges for its included events plus 4 million more. Those extra events at $0.06 per 1,000 add up to $240, so Profit costs $359 that month. Compare that with Scale's yearly plan before you decide. For the same month, Binom's yearly license fee stays flat, and your host charges for the server on top. At 10 million events, the extra events add up to $540, so Profit costs $659 that month. Binom's yearly license still covers the tracker at that volume.
Cloud remains at its plan price until you reach its daily click cap. After that cap, you need the self-hosted license.
Run your own event count through the cost calculator. It uses these published plans. On that calculator, the license figure is only the software fee. Your host bills the server on a separate invoice.
Our pick
Voluum
Choose Voluum if your team wants the tracker hosted and can budget for event charges. Choose Binom when those charges cost more than running your own server.
Frequently asked questions
Voluum or Binom: which should I use?
Which is cheaper, Voluum or Binom?
Can I run Binom without a server of my own?
Written by
Dana Rourke
Lead Reviewer
Dana Rourke is the lead reviewer at Campaign Buyer. She covers trackers and attribution on this site: she reads what long-term users report about each tool, checks its documentation and pricing, and verifies prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.
Last checked 2026-10-23
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