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Bar chart sketch: three bars of stacked blocks growing with volume beside two flat solid bars with a small server box, over a slider track.

Tracker cost calculatormedia buyer software

Ad tracker cost calculator

Type in your monthly events and see what each tracker costs at your volume on its published plans, metered cloud and flat self-hosted side by side.

By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Updated 13 October 2026. We revisit this page every 90 days.

A tracker's pricing page gives you a plan price and an event allowance. Your bill depends on how far past that allowance your traffic runs, and with pop or push traffic that can happen in the first week of a campaign. Buyers comparing trackers on r/Affiliatemarketing warn that pop traffic burns through millions of events quickly and the overage piles up.

This calculator prices your volume on every plan of nine trackers and keeps the cheaper of two answers: the smallest plan that covers you, or a smaller plan plus overage. The result is an estimate from list prices. Still deciding between a hosted tracker and one on your own server? Read cloud vs self-hosted ad tracker first.

Work out your monthly tracker bill

Visits, clicks and conversions added together.

AdsBridge bills visits only. Blank uses your event count.

Voluum counts 10 impressions as one event.

Added to the self-hosted licenses, which run on a VPS you rent.

Billing

Enter your monthly events and press Calculate. Without JavaScript, you can work out the same figures by hand from the plan table and the worked example below.

The plans the calculator prices

Every number the calculator uses is in this table, so you can redo any result by hand.

Tracker Plan Paid yearly Month to month Included Over, per 1,000 Price read
RedTrack Solo $141 $169 5M $0.04 13 Oct 2026
Team $333 $399 20M $0.035
Enterprise $833 $999 75M $0.025
Voluum Profit $119 Not listed 1M $0.06 13 Oct 2026
Scale $299 Not listed 5M $0.05
BeMob Free $0 $0 100,000 Not listed 27 Sep 2026
Professional $49 $49 1M $0.05
Business $249 $249 10M $0.025
Enterprise $499 $499 30M $0.02
ClickFlare Starter $69 $89 1M $0.04 23 Sep 2026
Pro $169 $219 5M Not listed
Master $329 $429 20M Not listed
FunnelFlux Pro $99 $99 2M $0.01 13 Oct 2026
AdsBridge Starter $29 $29 100,000 visits $0.07 13 Oct 2026
Professional $89 $89 3M visits $0.04
Advanced $199 $199 7M visits Not listed
Business $379 $379 14M visits Not listed
Agency $499 $499 19M visits Not listed
Enterprise $799 $799 31M visits Not listed
Binom Cloud Cloud $299 $299 No cap None 13 Oct 2026
Binom v2 license $104 $149 No cap None 13 Oct 2026
CPV Lab Pro Starter $48 $57 No cap None 23 Sep 2026
Pro $81 $97 No cap None
Keitaro Starter €40 Not listed No cap None 24 Sep 2026
Expert €104 Not listed No cap None

Monthly list prices in each vendor's currency, from each vendor's own pricing page on the date shown. "No cap" means the license or managed plan carries no event limit. AdsBridge allowances are visits.

How the calculator works

For each tracker it walks through every plan in the table. A plan whose allowance covers your volume costs its list price. A plan you outgrow costs its list price plus the extra events at that plan's published rate per 1,000. The lowest of those totals is the tracker's answer. Where a vendor lists no overage rate for a plan, the calculator only uses that plan up to its allowance and never guesses a rate.

The word "event" means something slightly different at each vendor, which is why one campaign produces different counts:

  • RedTrack counts a click or a conversion.
  • Voluum and BeMob count visits, clicks, conversions and impressions, and Voluum turns every 10 impressions into one event.
  • FunnelFlux also bills rotator and condition node visits and custom events.
  • AdsBridge meters visits and leaves clicks and conversions free.

Your event count goes to every tracker as typed, with two adjustments: AdsBridge gets your visit count, and Voluum gets a tenth of your impressions on top.

The self-hosted licenses (Binom v2, CPV Lab Pro and Keitaro) have no event cap, so their price is flat. They need a server you rent. Keitaro's own documentation asks for at least 4 GB of RAM and a 20 GB SSD. Server prices vary too much by host to estimate, so the calculator adds the figure you type and leaves it out when you type none. Keitaro sells in euros and is shown in euros, without a conversion. Voluum and Keitaro publish only a yearly-billing price in our data. With month-to-month selected, their rows keep the yearly figure and are marked.

The results exclude add-ons and limits outside the event meter: RedTrack's faster ad-spend sync, Binom Protect, extra Binom licenses, extra FunnelFlux domains, user seats and tax. Read the plan pages for RedTrack pricing and Voluum pricing for the seats and features each tier adds. How we source prices is on our methodology page.

Worked example: 5 million events a month, paid yearly

This is the calculator's default, with visits equal to events and no impressions. Here is how each hosted tracker arrives at its number:

  1. FunnelFlux includes 2 million events, and the other 3 million cost $10 per million, so $30 on top of the base plan: $129 in total.
  2. RedTrack Solo's allowance is exactly 5 million, so you pay the Solo price and nothing more.
  3. ClickFlare Starter with 4 million events of overage would come to $229, more than the Pro plan, which already covers 5 million.
  4. AdsBridge Professional covers 3 million visits. The 2 million extra add $80, for $169.
  5. BeMob Professional plus 4 million extra events at $0.05 per 1,000 comes to $249, the same as the Business plan.
  6. Voluum Profit would run to $359 with overage, so Scale is the cheaper route.

Binom Cloud stays flat at its managed price. The three self-hosted licenses cost the same at 5 million events as at 500,000, plus whatever your server costs.

At this volume the gap between the cheapest and the dearest hosted tracker is more than double. FunnelFlux and RedTrack sit within $12 of each other, so the choice between those two should come down to features and support.

Start a RedTrack trial (opens in a new tab)

RedTrack vs Voluum: monthly cost at four volumes

Both on yearly billing, each on its cheapest plan or plan plus overage for that volume.

Monthly volume RedTrack Voluum
1M events $141 (Solo) $119 (Profit)
5M events $141 (Solo) $299 (Scale)
10M events $333 (Team) $549 (Scale)
20M events $333 (Team) $1,049 (Scale)

Voluum is cheaper only at the bottom of the range. Around 1.4 million events the two cross, because RedTrack's entry plan already holds 5 million while Voluum's holds 1 million. Past 5 million, Voluum's Scale plan bills every extra 1,000 events, and RedTrack moves to Team with 20 million included, so the gap keeps widening. If you track impressions on Voluum, add a tenth of them to its meter before you compare.

Price is one half of that decision. The attribution, cost-sync and support differences are in our RedTrack vs Voluum comparison.

Cloud vs self-hosted: the full monthly bill

A metered cloud plan grows with your traffic. At 20 million events a month the hosted plans in this calculator run from $279 to $1,049 on yearly billing. A self-hosted license does not move: Binom says plainly that you can buy a billion clicks and still pay only the license fee for processing them, and CPV Lab Pro's plans carry unlimited events with no overage.

What the license price leaves out is the server and the person who keeps it running. Updates, backups and a box that copes with a traffic spike are your job on a self-hosted tracker. Type your VPS bill into the calculator and the self-hosted rows show the real monthly total. For the hours, only you know what they cost.

Binom Cloud sits between the two: the same tracker with the server included, at a flat price that only beats the metered plans once your volume is high. The full trade-off, including data ownership and setup time, is on our cloud vs self-hosted tracker page.

What the calculator leaves out

Attribution platforms such as Hyros, Northbeam and Triple Whale charge by revenue, by ad spend or on a quote after a sales call, so an event count tells you nothing about their bill. They do a different job from a click tracker, and our ecommerce attribution ranking covers them.

Funnel platforms that report ad spend and conversions on their own pages are outside it too. ElasticFunnels is one: a funnel platform for paid-traffic teams that builds the pages, split-tests them under one URL, hosts the checkout and keeps the CRM and attribution on the same record. Its plans count page views instead of tracker events, with 50,000 included on Starter, so it cannot be priced on this meter. It is newer than the platforms it competes with and has little independent review coverage, so until real volume runs through it you are mostly going on the vendor's own account. That is usual for a platform built since 2023, and the 14-day trial needs no card. The details are in our ElasticFunnels review.

For lighter affiliate setups, where a simple link tracker might do, our guide to how much affiliate tracking software costs covers the cheaper end.

My take

Under about a million events a month I would not run my own server for a tracker. BeMob's free plan covers 100,000 events, and its paid plan is the cheapest hosted option at 1 million.

Between 1 and 5 million events the hosted plans are close enough that features should decide. Past 5 million, I would put RedTrack Team and FunnelFlux next to a Binom license with your real server bill, and self-host only if someone on the team owns that server. Run your last three months of volume through the calculator, then add 50% for the month a campaign takes off. The tracker that still looks reasonable at that number is the one to trial. All the trackers are ranked on features on our best ad trackers page.

Frequently asked questions

How much does an ad tracker cost per month?
Anywhere from nothing to several hundred dollars. BeMob runs free up to 100,000 events, and at 5 million events a month the hosted plans priced here fall between about $130 and $300 on yearly billing. Self-hosted licenses cost less on paper, before the server.
Is RedTrack or Voluum cheaper?
Voluum, but only near 1 million events. From roughly 1.4 million events upward RedTrack costs less, because its entry plan already includes 5 million.
Is a self-hosted tracker cheaper than a cloud one?
The license usually is, and it does not grow with traffic. Add the VPS and the hours someone spends keeping it patched before you call it the cheaper option.
What happens when I go over my event limit?
On RedTrack and ClickFlare nothing switches off. The extra events are billed at the plan overage rate at the end of the cycle. BeMob Free is the exception: it has no paid overage, so you upgrade instead.
Why does the calculator ask for visits separately?
Because AdsBridge only bills visits, while the other trackers count clicks and conversions too. One number cannot serve both meters.

Changelog

  • 13 October 2026. First published, pricing nine trackers from each vendor's own pricing page.

Sources

Best ad trackers for media buyers Cloud vs self-hosted ad tracker RedTrack vs Voluum How we evaluate tools
Dana Rourke

Written by

Dana Rourke

Lead reviewer

Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.

danar@campaignbuyer.com

Last checked 2026-10-13