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Divi pricing

By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.

The plans

Paid plans start at $5.83/mo.

Annual or lifetime, with no monthly plan. As of September 2026, Divi Yearly runs $70 a year and Divi Lifetime is a one-time $199, both for unlimited websites, sold behind a countdown sale that rarely expires. Divi Pro, which adds Divi AI, Divi Cloud, VIP support and Teams, is $199 a year on top. There is no free trial; Elegant Themes gives a 30-day money-back guarantee instead.

Verified against the vendor on 2026-09-23. Prices change quietly, so confirm on the vendor site before you commit.

Is it worth the money?

Divi is worth it if you build a lot of sites on WordPress and want one theme, one builder and a licence you buy once, not every year. It is real, well-supported and hugely popular, so capability is not the risk. Weight is: the default output is heavy and a fast Divi site takes work, so if you only need one lean campaign page, a lighter tool wins.

What works

  • One licence covers as many sites as you build, and a single payment ends the yearly renewal for Divi itself
  • Support is a real strength: 24/7 chat and email on every plan, a faster VIP tier, and a 4.7 Trustpilot rating across 25,000+ reviews
  • A deep template and add-on ecosystem, with 2,600+ prebuilt layouts built into the builder
  • Divi 5, released February 2026, drops the shortcode storage that made older Divi sites hard to leave

What to watch

  • Heavy by default: its builder adds CSS and JavaScript, and users report slow mobile scores unless you optimize hard
  • No free version and no trial, only a 30-day money-back guarantee
  • Core modules feel basic to some buyers, who end up paying for Divi Marketplace add-ons that stack up
  • Its 'sale' is a permanent countdown timer, so the real price and the urgency it implies are hard to trust

Pricing FAQ

How much does Divi cost?
Annual or lifetime, with no monthly plan. As of September 2026, Divi Yearly runs $70 a year and Divi Lifetime is a one-time $199, both for unlimited websites, sold behind a countdown sale that rarely expires. Divi Pro, which adds Divi AI, Divi Cloud, VIP support and Teams, is $199 a year on top. There is no free trial; Elegant Themes gives a 30-day money-back guarantee instead.
Does Divi have a free trial or free tier?
Divi has no free tier; check the vendor for current trial terms.

Sources

Other sources

6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [reddit-slow19] Divi site is so slow...19 on google page speed test Reddit,
  2. [reddit-leaving-perf] So I decided to go away with Divi due to performance issues and... Reddit,
  3. [reddit-switch-custom] Anyone ever switched from a pagebuilder (Divi) to a custom theme? Reddit,
  4. [reddit-lifetime-enough] Is the lifetime license actually enough? Reddit,
  5. [reddit-polite-rant] A polite rant about Divi Reddit,
  6. [trustpilot-et] Elegant Themes reviews Trustpilot,
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