By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Fospha does not publish public prices. Pricing is quote-based, sized to your usage and quoted on a sales call.
The pricing page no longer lists dollar amounts. Fospha sells four suites (Media Mix Attribution, Marketing Mix Modeling, Incrementality Testing, and AI and Automation), each with Lite, Pro and Enterprise tiers. Every customer starts with Media Mix Attribution. The page says the platform is built for brands spending over $150,000 a month on advertising, and the plan is chosen on a demo. There is no free tier on the page. The FAQ still says most clients are live in under 28 days, with 24 months of history, and that the model does not use third-party cookies or user-level tracking. The earlier published figures of Lite at $1,500 a month and Pro at $2,000 a month plus a share of media spend are not on this page.
Prices as of 23 Oct 2026
Is it worth the money?
Fospha is a real, well-established measurement platform, so the question is fit and cost rather than whether it works. Buy it if you are a scaling or enterprise retail brand spending at least $100k a month on media, you sell across DTC and marketplaces like Amazon or TikTok Shop, and you want a platform-independent read on what your paid media is really doing. Skip it if you are a small store or a solo buyer whose spend sits in one or two ad platforms, because the entry price and the modeled, directional numbers are more than you need.
What works
- Platform-independent, pixel-free measurement that reviewers say reads truer than the numbers each ad platform reports about itself
- Measures the full funnel and, unusually, marketplaces: its Halo product models how paid media drives Amazon and TikTok Shop sales, which most DTC dashboards cannot see
- Glass-box modeling with daily outputs and a dedicated measurement team, so the numbers refresh every day and someone helps you defend them in the budget meeting
- Light onboarding for a platform at this level: live in under 28 days with 24 months of history, no pixel install and no dev team required
- Publishes its plan prices openly, which is rare in a category that mostly hides behind a demo
What to watch
- High floor: every plan carries a minimum monthly media spend, so it is out of reach for small or pre-scale brands
- No free tier and no self-serve trial. You commit through a demo before you can validate it on your own data
- The independence question: Fospha is the endorsed measurement partner of the same platforms it grades, and critics argue its impression-weighted model can flatter high-volume upper-funnel channels
- Outputs are directional MMM estimates that will not reconcile exactly with each ad platform or your finance team, so someone has to read them as a decision aid
- Dashboard limits reported by users: only campaign-level granularity on the entry tier, filtering that needs manual handling, no direct BI-tool connections without exports, and extra cost for older historical data
- Measurement only: it tells you where to spend, and your ad platforms still carry out every budget change
Pricing FAQ
How much does Fospha cost?
Sources
Other sources
4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [g2-accuracy] Fospha Pros and Cons
- [segmentstream-independence] 9 Best Fospha Alternatives & Competitors for DTC Attribution (2026)
- [segmentstream-inflate] 9 Best Fospha Alternatives & Competitors for DTC Attribution (2026)
- [huel-case-study] Huel case study
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