By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $97/mo, after a 14-day trial.
Yearly totals are $970, $2,970 and $4,970. The pricing page offers 14 days on the tier you pick. The subscription starts unless you cancel, and phone, email and AI usage can bill during the trial. A separate page offers 30 days and charges the card on file at the end unless you cancel. LC Email is $0.675 per 1,000. US and Canada SMS is $0.00747 per segment, plus carrier fees. A local number is $1.15 a month and a toll-free number is $2.15. AI products are a separate bill: Growth is $50 a month per location, and AI Unlimited is $97 a month per location.
Prices as of 24 Oct 2026
Is it worth the money?
HighLevel is the pick for an agency that resells marketing to local clients and wants a CRM, funnels, email, SMS and a white-label client portal in one place. It is widely used, and the setup takes significant time. Shared email sending needs monitoring, and phone, SMS, and AI incur usage fees on top of the subscription.
What works
- Consolidation is its biggest advantage. It replaces the separate tools a small agency usually rents: a CRM, a scheduler, a funnel and website builder, email and SMS, pipelines and automations. Long-term users say the payoff is dropping three to six other subscriptions.
- White-label resale is on the Agency Pro plan. SaaS Mode lets you rebrand the platform as your own software, auto-create client accounts, and rebill phone, SMS and email usage with your markup. No single-purpose funnel tool offers that.
- Contacts and users are unlimited on every plan, and sub-accounts are unlimited from the Unlimited plan up, so your bill does not climb with your client count the way a per-seat CRM does.
- Snapshots, an industry template library and a large active community make repeatable client onboarding fast once you have built your own setup.
- After Customer Success steps back, chat, Zoom and tickets are open any hour from the desktop drawer, and billing has a separate phone path and mailbox.
- A Marketplace app, a scoped token and an inbound workflow webhook are each a supported way in, so a bridge for one sub-account can stay off a custom OAuth app.
What to watch
- Email deliverability is fragile on the shared sending pool. Users report open rates falling and mail landing in spam even with SPF, DKIM and DMARC configured correctly, and serious senders end up moving to a dedicated SMTP or IP. Test a real campaign before you trust it with a client's list.
- Reliability wobbles across modules. HighLevel's own status page logged repeated incidents through 2025, across workflows, forms, SMS, email and the Social Planner.
- The learning curve is steep. Workflows, triggers, snapshots and A2P SMS registration take real setup time, and that time can eat the savings if you build everything from scratch instead of starting from a snapshot.
- The listed subscription leaves out phone, SMS, email and AI usage.
- Only an agency admin or an agency user can contact HighLevel's help desk. A client login has no vendor button, so those questions come back to the agency even after the premium add-on.
- Real-time events sit outside a Private Integration Token. Delivery needs a Marketplace OAuth app, or the inbound workflow trigger, and that trigger draws on a premium execution allowance.
- Zapier reaches standard contact fields. Agency-level actions and custom opportunity fields are where people wiring accounts say the connector runs out.
Pricing FAQ
How much does GoHighLevel cost?
Does GoHighLevel have a free trial or free tier?
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