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HubSpot pricing

By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.

The plans

A free tier is available, with paid plans from $7/mo.

The figure above is the annual Starter promo per seat for new customers. Month-to-month billing is $10 per seat, and the list price is $20. Professional is $90 per seat and Enterprise is $175 per seat on the unified pricing page. The free CRM supports up to two users and requires no credit card. Adding seats, an add-on, or a higher marketing-contact tier changes the bill.

Prices as of 17 Oct 2026

Is it worth the money?

HubSpot is the pick for a sales-led team that wants pipeline reporting and access by the seat, including a free CRM for two users. The price rises when you add seats, add-ons or marketing contacts. Agencies that resell software under their own name will not find a white-label mode here.

What works

  • HubSpot includes a free CRM for two users, with no credit card required, so a sales team can run the pipeline before paying for a seat.
  • People who have used both describe the CRM and the reporting as a better fit for a sales-led business.
  • Marketing, sales and service share one customer record, which is the shape HubSpot sells on its own product pages.
  • The Starter page points buyers to a marketplace of integrations around that record.

What to watch

  • The Starter bill changes when you add seats, buy an add-on or a capacity pack, or pass a marketing-contact tier.
  • White-label resale is unavailable. An agency that wants to sell the software under its own name uses a different platform for that, and still has HubSpot's CRM and hubs for its own pipeline.
  • People who have used both say it covers more of a sales process and takes more effort to run.
  • People who left HubSpot say the bill climbs once marketing automation is turned on.

Pricing FAQ

How much does HubSpot cost?
The entry plan is $7 a month, and the free tier costs nothing.
Does HubSpot have a free trial or free tier?
Yes. You can stay on the free tier for as long as its limits fit.

Sources

Other sources

6 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [r1] GoHighLevel vs HubSpot — Which one actually wins for real client work Reddit,
  2. [r2] GoHighLevel vs HubSpot — Which one actually wins for real client work Reddit,
  3. [r3] HubSpot to GoHighLevel: How did you make the transition easier? Reddit,
  4. [r4] Coming from HubSpot. Who actually recommends GHL Reddit,
  5. [r5] Coming from HubSpot. Who actually recommends GHL Reddit,
  6. [r6] Understand marketing contacts billing Blog,
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