By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Verified 8 September 2026.
The plans
Paid plans start at $1500/mo.
Quoted after a demo and tiered by annual ad spend. Starter is $1,500 a month for brands spending less than $1.5 million a year on ads, and includes multi-touch attribution, dashboards, Apex, view-through attribution (C+DV) and the Northbeam MCP. Professional is $3,500 a month for brands spending up to $500,000 a month, and adds unlimited users, any ecommerce platform, a dedicated media strategist and more data-refresh options. Incrementality is optional on Professional and Enterprise. Media mix modeling (MMM+) is optional on Enterprise, which is a custom quote above $500,000 a month in ads. Growth is a custom quote sold with a preferred agency partner for brands under $200,000 a month. The pricing page shows no free tier.
Prices as of 23 Oct 2026
Is it worth the money?
Northbeam is the pick if you spend heavily across channels and have an analyst to own multi-touch attribution, media-mix modeling and incrementality.
What works
- Combines clicks with modeled and deterministic view data for fuller paid-media attribution
- MTA, MMM and incrementality testing in one platform
- Built for the scale where measurement decisions move real budget
What to watch
- The published entry price only pays off if you have a large ad budget.
- Onboarding is hard, and one reviewer paid but could not get the product live
- Turns into expensive shelfware unless someone on the team owns the model day to day
Pricing FAQ
How much does Northbeam cost?
Sources
Other sources
5 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [ppc-enterprise] Attribution From Ads : r/PPC
- [ppc-500k] Are there any cheaper alternatives to triplewhale? : r/PPC
- [ppc-expensive] Are there any cheaper alternatives to triplewhale? : r/PPC
- [ppc-recommend] Multichannel Attribution Software : r/PPC
- [ppc-billing] Multichannel Attribution Software : r/PPC
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