Stan Store: when you sell from your profile link
Courses, digital products and bookings, hosted in the link in your bio.
By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Updated 14 October 2026.
Our verdict
Stan Store fits creators who sell from an Instagram, TikTok or YouTube profile and want the course, the booking and the download on that same link. Move to Creator Pro when you need checkout add-ons. Skip it when buyers already land on a sales page and you need cart recovery for that page.
Stan Store is a creator store that lives in the profile link. Stan's homepage says courses, digital products and bookings are hosted inside that link.
I would start here when Instagram, TikTok or YouTube is where the buyer already is, and a separate sales page is not part of the path. I would skip it if the missing piece is cart recovery for a page you already run. That fork is SamCart vs Stan Store.
Stan's pricing article sets out two paid tiers and a trial. There is no free plan after the trial. The lower tier is the one creators use to get paid from the bio. The higher tier is where checkout add-ons, upsells, affiliate management, email broadcasts and flows, discount codes and pixel tracking sit. AutoDM for Instagram is on the lower tier.
In a thread on selling digital products, creators point to Stan for TikTok and Instagram traffic, because the lower plan is enough to get paid and Stan takes no cut of the sale. The same thread notes that cancelling breaks links you have already shared. That is the risk of putting the Stan URL in every video.
SamCart's comparison page claims Stan has no upsells. Stan's pricing article lists them on the higher tier. Use that article for what is included. Do not use a platform-fee figure from the comparison page.
Pros and cons
What works
- The store is the profile link. Courses, digital products and bookings sit on that page, and the buyer pays there.
- Stan keeps no percentage of the sale. Stripe or PayPal still takes its own processing fee.
- Creator Pro adds checkout add-ons, upsells, affiliate management, email broadcasts and flows, discount codes and pixel tracking. AutoDM for Instagram is on the Creator plan.
What to watch
- Checkout add-ons, upsells and the email tools sit on Creator Pro. The Creator plan leaves them out.
- A creator reported that cancelling breaks previously shared bio links.
- Stan does not list cart recovery or split testing. If the checkout needs those, you need a different product.
Pricing
Plans from $29/mo, with a 14-day trial.
Creator $29/mo or $300/yr; Creator Pro $99/mo or $948/yr. Homepage also advertises 0% transaction fees.
Prices as of 23 October 2026
Changelog
- 14 October 2026. First published. Prices and features come from Stan's pricing article and homepage.
Frequently asked questions
How much does Stan Store cost?
Related reading
- When you want a different tool, start with the alternatives page.
- Head-to-head: SamCart vs Stan Store
- Browse all comparisons and reviews.
Written by
Dana Rourke
Lead Reviewer
Dana Rourke is the lead reviewer at Campaign Buyer. She covers trackers and attribution on this site: she reads what long-term users report about each tool, checks its documentation and pricing, and verifies prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.
Last checked 2026-10-14
Comments
No comments yet. Questions and your own experience are welcome.
Thank you. Your comment will appear once it has been reviewed.