By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Updated 15 October 2026.
The plans
The cards are Basic, Grow, Advanced and Plus. Grow is the name on the second card. Every paid tier includes unlimited products. Checkout customization is limited on tiers below Plus. Plus offers full checkout customization. A 2% transaction fee applies when Shopify Payments is off. There is a 3-day trial.
Prices as of 18 Oct 2026
Is it worth the money?
I would use Shopify for a catalog that has to be stocked and shipped. A single offer sold from an ad, with an order bump at checkout and the follow-up email in the same account, fits a funnel better.
What works
- Every paid tier includes unlimited products. A funnel that sells one offer is a separate job from that catalog.
- Shop Pay comes with Shopify's checkout, and Shopify cites its own study for the conversion rate on that page.
- Sellers add checkout steps the plan does not include by installing an app from Shopify's app store.
- People selling physical goods point to logistics, delivery and shipping.
What to watch
- Checkout customization is limited on Basic, Grow and Advanced. Grow is the name on the second card. Shopify says the checkout is fully customizable on Plus.
- A third-party transaction fee applies when Shopify Payments is off.
- A checkout bump on Basic, Grow or Advanced usually means an extra app alongside the store plan.
Pricing FAQ
How much does Shopify cost?
Does Shopify have a free trial or free tier?
Sources
Other sources
2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
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