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Campaign Buyer Best of

Shopify for a catalog that ships

The store, the stock and the shipping, with Shop Pay at checkout.

By Dana Rourke, Lead Reviewer. Reviewed by Campaign Buyer Editorial. Updated 15 October 2026.

Our verdict

I would use Shopify for a catalog that has to be stocked and shipped. A single offer sold from an ad, with an order bump at checkout and the follow-up email in the same account, fits a funnel better.

I would use Shopify for a catalog that has to be stocked and shipped. A single offer sold from an ad, with an order bump at checkout and the follow-up email in the same account, fits a funnel better. That split is ClickFunnels vs Shopify.

Shopify's plan cards are Basic, Grow, Advanced and Plus. Grow is the name on the second card. Every paid tier includes unlimited products. Checkout customization is limited on the tiers below Plus. There is a 3-day trial.

The checkout page cites an April 2023 study. In that study, Shopify's checkout converted 15% higher than the competitors in the comparison. That figure is Shopify's. The online store page cites 16,000+ apps, which is where extra selling steps usually come from.

People selling physical goods point to Shopify for logistics, delivery and shipping. One place that shows up is a thread comparing ecommerce with coaching.

Pros and cons

What works

  • Every paid tier includes unlimited products. A funnel that sells one offer is a separate job from that catalog.
  • Shop Pay comes with Shopify's checkout, and Shopify cites its own study for the conversion rate on that page.
  • Sellers add checkout steps the plan does not include by installing an app from Shopify's app store.
  • People selling physical goods point to logistics, delivery and shipping.

What to watch

  • Checkout customization is limited on Basic, Grow and Advanced. Grow is the name on the second card. Shopify says the checkout is fully customizable on Plus.
  • A third-party transaction fee applies when Shopify Payments is off.
  • A checkout bump on Basic, Grow or Advanced usually means an extra app alongside the store plan.

Pricing

The cards are Basic, Grow, Advanced and Plus. Grow is the name on the second card. Every paid tier includes unlimited products. Checkout customization is limited on tiers below Plus. Plus offers full checkout customization. A 2% transaction fee applies when Shopify Payments is off. There is a 3-day trial.

Prices as of 18 October 2026

See the full Shopify pricing breakdown, tier by tier.

Changelog

  • 15 October 2026. Compiled from Shopify's pricing, checkout and online store pages, and from long-term buyer reports.

Frequently asked questions

How much does Shopify cost?
Four named tiers, with unlimited products on each. The third-party card fee applies when Shopify Payments is off, and the plan section above is where that fee is stated.
Does Shopify have a free trial?
You can open an account for three days. After that the store sits on a paid tier.

Related reading

Dana Rourke

Written by

Dana Rourke

Lead Reviewer

Dana Rourke is the lead reviewer at Campaign Buyer. She covers trackers and attribution on this site: she reads what long-term users report about each tool, checks its documentation and pricing, and verifies prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.

danar@campaignbuyer.com

Last checked 2026-10-15

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