Keitaro vs ClickMagick

If your shortlist is down to Keitaro and ClickMagick, you are choosing between two trackers that almost never watch the same campaign. Both exist because your ad account grades its own homework and gets it wrong, and both hand you a record of what actually made money that you trust more than platform-reported ROAS. But they were built for two different buyers. Keitaro is a self-hosted tracker and routing engine for the affiliate pushing serious volume through pop, push and native offers. ClickMagick is a cloud tracker for the solo advertiser or info-product seller running Meta, Google and YouTube who wants cleaner conversion data and no server to babysit.

Keitaro stamps every click, splits visitors to the right lander and offer on any domain, catches the conversion on the server, and fires postbacks and CAPI back to the networks, all on a Linux box you rent and control. ClickMagick tracks first-party under your own domain, sends conversions back to Meta, Google and YouTube through their conversion APIs so their algorithms chase real buyers, and each morning emails you what to scale and what to cut. One is a volume engine you host yourself. The other is a managed layer that doubles as an optimization assistant. The reader stuck between them is really deciding what kind of traffic they run and how much they want to own.

The two questions that decide it

Answer these before you weigh a single feature. First: what traffic do you run, and how much of it? If you push pop, push or native at real volume and your edge is expressing the exact rule that sends the right visitor to the right page, your problem is routing that flood accurately and tracking it cheaply, and that is Keitaro's whole job. If you run Meta, Google or YouTube at the level a solo buyer or a small info-product business actually reaches, your bigger lever is feeding those platforms a clean conversion signal so they stop wasting budget, and that is where ClickMagick earns its keep.

Second: do you want to run your own server? Keitaro is installed on infrastructure you control, so you own uptime, updates and scaling, and in exchange the license never moves with your clicks. ClickMagick is hosted for you. You log in and it works, and you pay by the number of visitors you track. If you know which of those two sentences describes you, you already know which tracker this is, and most of the detail below only confirms it.

Keitaro: deep routing, owned data, and a server to run

Keitaro is the tracker for buyers whose profit turns on the precision of the split. Its maker, Apliteni, has shipped it for years and says more than 4,000 businesses run it, and the thing those businesses reach for is the filtering engine: it splits visitors to different landers and offers across geo, device, OS, browser, connection and source ID, over 35+ tracking parameters, deeper and more granular than a cloud tracker built around a single ad account exposes. It fires server-side postbacks, sends conversions back to Meta, Google and TikTok through their APIs, and pulls ad spend in for real cost and ROI, and it carries all of that on every plan rather than gating cost sync behind an add-on. It also bundles a landing page editor, custom domains with SSL and bot filtering, so fewer separate tools sit between your tracker, your lander and your offer. This site ranks it sixth among trackers; the full Keitaro review goes through the routing depth in detail.

The other half of the pitch is ownership. Because it is self-hosted, your click data lives on hardware you control and nothing meters your events, so the license holds flat as your volume climbs. For a high-volume pop, push or native buyer, that economics is often the whole reason to pick it over event-priced cloud trackers.

The costs are the server, the trial and the support. It is self-hosted only, with no cloud version, so you rent and maintain a Linux VPS (CentOS 9 or 10 Stream, 4GB RAM minimum) and keeping it fast, patched and online is your job. There is no free trial: you buy a license, with a public live demo and a refund policy as the only way to look first. And when tracking breaks, resolution can be slow. The sharpest critical review reports 502 errors on server-side conversion tracking and inaccurate cost attribution, with support acknowledging the problem but giving no timeline, which for a media buyer means daily lost optimization while it is open. Live chat also runs business hours, roughly 06:00 to 16:00 GMT on weekdays, so an overnight break in your timezone waits for the next window. We earn no commission on Keitaro, so there is no affiliate button on this page for it, and the recommendation stands on its own.

ClickMagick: first-party tracking and a morning to-do list

ClickMagick has been tracking links and conversions since 2014, and it now bills itself as an attribution layer it calls TrueTracking. The pitch suits the solo Meta or Google buyer: your ad account optimizes toward whoever it thinks converted, so if you feed it a clean first-party record of who actually bought, it spends your budget on better people. ClickMagick sets a tracking domain of your own, catches conversions server-side, and pushes them back through the platforms' conversion APIs. The full ClickMagick review covers how the setup holds up.

Its most-praised touches are the ones a solo operator with no analyst needs. The Morning Magick email reads your numbers overnight and names what to scale, pause or fix. Support draws the warmest reviews of anything in this category, with same-day replies and the occasional screen recording. For an affiliate or an info-product seller who wants direction rather than a data warehouse, that is the draw, and there is nothing to install.

The limits are just as clear. The Starter plan tracks only 10,000 visitors for $79 a month, so anyone buying real traffic is pushed onto the $199 Standard tier quickly, and the bill grows with the visitors you count rather than holding steady. Independent proof is thin: there is no meaningful G2 or Capterra presence, and ClickMagick stopped maintaining its Trustpilot page after disputing what it called fake reviews, so you lean on the vendor's own case studies more than you would like. And like every tool in this category, it is a decision layer, not the truth. The numbers still want reconciling against the network, GA4 and your backend before you move budget.

Where the pricing diverges

The two price on opposite principles, and that itself tells you who each is for. Keitaro is a flat license in euros: €40 a month for Individual Starter, €72 for Advanced and €104 for Expert, then €200 and €400 for its Business tiers, with six- and twelve-month terms taking 10% and 20% off, and CAPI and cost sync on all of them. There is no cap on clicks, but there is a server you rent, patch and keep online, and that cost never shows on the invoice. ClickMagick prices by the visitors you track: $79 a month for 10,000, $199 for 100,000 and $349 for one million, with yearly billing knocking those to roughly $66, $166 and $291, plus $40 a month for each extra site.

Read both on your real volume, not the entry price. At heavy, impression-driven traffic Keitaro's flat license is a bargain and ClickMagick's per-visitor tiers climb past it fast, on top of which Keitaro's number sits the server you rent to run it. At the traffic a solo Meta or info-product buyer actually runs, ClickMagick's hosted convenience wins and Keitaro's license plus server upkeep is money spent on capacity and control you are not using. The crossover is volume and appetite for a server: count your monthly visitors, price both, and the cheaper answer is rarely a surprise once you do.

A third path if you host the funnel yourself

Both tools here measure traffic to pages and offers that live somewhere else. Keitaro and ClickMagick both stamp a click, follow it to a lander and an offer, then catch the conversion as a postback after the fact. There is a different way to close the same gap, worth naming because it changes where the data lives. ElasticFunnels is a funnel platform for teams running paid traffic that builds the pages and hosts the checkout itself, and keeps its ad-spend and conversion reporting on the same data layer as those pages, the CRM and the sale. Because the sale closes in a checkout it hosts, that conversion is a first-party event it records directly rather than a click it has to match later, and it fires affiliate postbacks to your networks on purchase, refund, chargeback and renewal, the network-attribution job Keitaro does for click traffic and the platform-feedback job ClickMagick does for Meta and Google. It also split-tests page variants under one campaign URL, so a test never resets the ad platform's learning. It starts with a 14-day free trial that takes no card, on plans from $97 a month, plus 0.5% of revenue processed through its hosted checkout and nothing on sales you run through outside networks.

The honest limit that keeps it on its own line rather than in the table above: ElasticFunnels is newer than either tracker here, and there is very little independent third-party review coverage to check its claims against, so until you run real volume through it you are largely taking the vendor's word for how its reporting and postbacks hold up. That is what you would expect of a platform this recent, where Keitaro has more than 4,000 businesses and a long, if mixed, support record you can read before you buy, and ClickMagick a decade of public setups. And its reporting covers the funnels it hosts: a volume affiliate tracking clicks across offers on other people's domains still needs a dedicated router like Keitaro for that traffic, and a Meta buyer sending paid clicks to pages ElasticFunnels does not host still needs a first-party layer like ClickMagick to feed the platforms. It is an option for the seller who runs their own pages and checkout end to end, not a replacement for either tracker.

Which one for you

You push pop, push or native volume and can run a server: Keitaro. Routing across 35+ parameters, CAPI and cost sync on every plan from a €40 entry, and a flat license that never climbs with your clicks are exactly what a metered cloud tracker punishes, and hosting it yourself keeps the data yours. Budget the server and someone comfortable maintaining it, and accept that there is no free trial and support runs business hours.

You run Meta, Google or YouTube as a solo advertiser, affiliate or info-product seller: ClickMagick. First-party conversion tracking that feeds the networks a cleaner signal, plus a morning email that tells you what to do, is worth more to you than raw routing depth, and you avoid running any infrastructure. Watch the visitor tiers as you grow, and lean on the vendor's own case studies more than you would like given the thin outside proof.

You host your own pages and checkout end to end: look at ElasticFunnels alongside them, with the newness and thin outside-proof caveats above in mind, and keep a dedicated tracker for any click traffic that lands on domains it does not host.

Keitaro takes our default pick here, not because it feeds a Meta funnel a cleaner signal than ClickMagick does, but because more readers who reach this site buy media at real scale, and at that size Keitaro's flat uncapped license and the data you keep on your own server beat a bill that rises with every winning campaign. That is a statement about who is reading, not about which tool is better made. For the solo Meta or info-product seller who will never touch a server, ClickMagick is plainly the better fit, and we rank it seventh among trackers for exactly that buyer while Keitaro sits sixth in our ad tracker ranking. If you want to weigh Keitaro against another self-hosted rival, our Binom vs Keitaro page runs that fork, and if long-funnel attribution is the real rival in your mind, our RedTrack vs Hyros page covers that split.