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An explainer onmedia buyer software

How to read a chargeback rate

The percentage in your dashboard is one version of the figure. The version that can close the merchant account uses a specific sales base, and it only counts once the dispute total is high enough too.

By Dana Rourke. Reviewed by Campaign Buyer Editorial. Published 14 October 2026.

The short answer

Read the percentage and the dispute total as a pair. A card network places the account in a monitoring program when both pass its threshold, and the processor that settles the sales can freeze or close the account under its own rules before either network does.

Read the ElasticFunnels review

A tall stack of pale rectangles beside a short stack whose top rectangle is green, on a faint grid
The tall stack is settled sales. The short stack is the disputes. The ratio is one stack divided by the other, and the programs also care how tall the short stack is on its own.

The lines, in one place

Stripe publishes the Visa figures below for merchants on its platform, and it points readers to Visa's 2025 fact sheet for the full program. Stripe labels its own page a general guide. Visa's 2025 fact sheet set the excessive ratio for the US, Canada, the EU and Asia Pacific at 2.20% until 1 April 2026, and at 1.50% after that date. Stripe's current table matches the later figure. CEMEA in the table is Central and Eastern Europe, the Middle East and Africa.

The Mastercard rows follow the excessive chargeback program in JPMorgan's acquirer FAQ. Both the count and the ratio have to pass the threshold. Stripe's monitoring guide confirms the formula: this month's chargebacks divided by last month's sales.

Line Ratio Count Sales base
Visa, early 0.5% 5 Same month
Visa, excessive 1.5% 1,500 Same month, outside CEMEA
Visa, excessive, CEMEA 2.2% 150 Same month, plus 75,000 USD
Mastercard ECM 1.5% 100 Previous month
Mastercard HECM 3% 300 Previous month

The first Visa row shows the non-compliant threshold. Stripe says Visa charges fees at the excessive threshold, and it may charge them at the non-compliant threshold too. ECM runs from the Mastercard threshold up to 2.99% and 299 chargebacks. HECM sits above that. JPMorgan's guide says fines start in the second month in a row.

Which month of sales the ratio uses

You are looking at a single percentage and trying to decide whether the merchant account survives the month. That percentage is only as meaningful as the two numbers inside it, and the two networks build it on different sales months.

Stripe's monitoring guide states the split plainly. Visa divides disputes and fraud by the payments captured in the same calendar month. Mastercard divides this month's chargebacks by the payments captured last month. Both assign a dispute to the month the network received it, including disputes on older sales.

A slow month after a busy one is the trap in Mastercard's version. The numerator is fresh and the denominator is last month's volume, so the percentage rises while your ads are already off. Visa's version can do the opposite: a dispute wave from older sales lands on this month's smaller capture total and the ratio spikes for the same reason.

Two gates side by side: a short green bar under a hairline on the left, and a long row of small rectangles with only the far ones green on the right
One side is the percentage. The other is the dispute total. A program requires both to pass the thresholds in the table.

Three more things sit inside the Visa number and outside a plain "chargebacks divided by orders" export.

  • Early fraud warnings from Visa's TC40 reports are in the count, with or without a dispute from the buyer.
  • A fraudulent payment that shows up as both a fraud report and a dispute is counted twice.
  • Disputes resolved through a pre-dispute product, and fraud that qualified for Compelling Evidence 3.0, are left out.

A later win stays in the month the dispute was filed. Stripe says the programs ignore who wins, because they would otherwise wait months for every case to finish. A dispute you later reverse was still filed in the month they counted.

The Visa chargeback threshold

The Visa chargeback threshold that matters while the account is still open is Visa's Acquirer Monitoring Program, VAMP. The ratio is the count of fraud reports plus disputes, divided by settled card-not-present transactions. The excessive and early rows in the table are the merchant thresholds Stripe lists for that program.

A handful of disputes can show an alarming percentage and still stay outside the program, because the count threshold is high outside CEMEA. What catches a large funnel is an ordinary-looking percentage on a dispute count that has already passed the excessive threshold.

Visa does not treat your whole company as one account. Stripe says Visa identifies an account by the static part of the statement descriptor plus the acquiring bank. Two descriptors in one country are two accounts. The same descriptor across Ireland, France and Germany is one account, because Visa aggregates EU volume. A media buyer running a separate descriptor per offer is running a separate ratio per offer.

On Stripe, US accounts estimate the month with a lag: payments for the calendar month, disputes from the 5th of that month to the 5th of the next, because of the delay before Stripe reports them to the network. Accounts outside the US use the calendar month for both.

The chargeback ratio threshold at Mastercard

Mastercard's excessive program has two tiers, ECM and HECM. Stripe says you enter only when both the count and the ratio pass the threshold. The ratio uses last month's captured payments, as the table's sales base column shows. A chargeback belongs to the month it was raised, including chargebacks on sales captured in that same month.

You leave only after three months in a row below the threshold. If you leave HECM and still qualify for ECM, you move down a tier and stay in the program. Stripe also says a chargeback still counts when a refund was meant to head it off, when liability had shifted, and when you won.

That is a different percentage from the one in your Shopify or tracker export, which usually divides this month's disputes by this month's orders and mixes the card brands together. Pull Visa and Mastercard apart before you compare either one with the table.

Your processor can move first

A processor usually acts before a Visa or Mastercard program letter arrives. Paddle, which becomes the seller of record on software sales, sets its own threshold on its chargeback help page: it compares the dollar value of chargebacks with transaction volume for the month, and it may require process changes once that figure exceeds 0.65%. Paddle keeps the fee when it wins the case. A pre-chargeback alert, where Paddle refunds before the dispute is filed, stays out of that figure. A standard chargeback is included.

Closure is a second event, with its own numbers, on the terminated-merchant files. Stripe's MATCH and VMSS page says acquirers must report a merchant they terminate for excessive chargebacks, and a listing stays active for 5 years. Only the bank that added it can ask for a correction.

Mastercard's excessive-chargeback reason on MATCH needs both of these in the same calendar month, on Mastercard transactions only: chargebacks over 1% of Mastercard sales, and a total of 5,000 USD or more. Winning those cases leaves the listing in place. Visa's excessive-disputes reason on VMSS is a count of 1,000 and a 1.8% dispute-to-sales amount ratio in a single month. That 1.8% is a dollar ratio, while the VAMP table is a count ratio, so a business can sit inside one program and outside the other.

The acquirer still adds the merchant if the criteria were met, including after the account has been closed for months.

What to pull on Monday

Export Visa disputes and early fraud warnings for the month, and divide by Visa payments captured in that month. Do the same for Mastercard with last month's captures in the denominator. Then read each statement descriptor on its own.

One honest limit: Stripe says some disputes it handles for you never appear in the Dashboard, and the networks still include them. A calm Dashboard and a network letter can both be right. If the descriptor, the MID or a double-counted charge is the cause, Stripe tells you to contact support with that specific mismatch.

While the account is still open, three habits change next month's dispute total: a descriptor the buyer recognises, rebill terms beside the pay button, and a refund before the customer files a dispute with their bank. Spreading sales so each account stays below the threshold is what acquirers treat as evasion, and the guide to multi-MID routing explains why.

See the ratio on each account

ElasticFunnels is a funnel platform for teams running paid traffic: pages, same-URL split tests, checkout, CRM and attribution on one record. The checkout is the part that applies here. For NMI merchant accounts, rules you set decide which account takes the first sale, and the report shows sales, revenue and refunds for each account. Upsells and rebills stay on the account that took the first sale. Stripe, PayPal, Klarna and Authorize.net each remain a single account, outside that split.

The per-account refund report shows which MID is collecting complaints. The Visa and Mastercard ratios in the table still have to be built from disputes and settled sales. Checkout Champ logs disputes after they are filed. You still have to answer each one.

There is very little independent review coverage, so until you run real volume you are largely taking the vendor's word for how that per-account report behaves. The platform has been on the market since 2023, which is why the outside record is still thin. The ElasticFunnels review covers the plans and what the checkout actually commits you to.

My take

I would review Visa and Mastercard separately every Monday, and I would treat the processor's own threshold as the one that gets an account closed. I would fix the descriptor and the refund timing while the count is still below the excessive threshold, before a program notice arrives.

If the offers already use more than one merchant account, I would judge a checkout by whether it shows each account's sales and refunds separately.

Read the ElasticFunnels review

We wrote this from Visa's fact sheet as Stripe and an acquirer guide restate it, from Paddle's chargeback help page, and from Stripe's pages on monitoring programs and terminated merchant files. We do not process card payments. Our methodology page sets out the research process.

Frequently asked questions

What is a chargeback ratio threshold?
It is the percentage, read together with a minimum number of disputes, at which a card network or a processor puts the account into a monitoring program. The table on this page lists the lines Stripe and an acquirer guide publish.
Does winning a dispute remove it from the ratio?
The win changes who keeps the money. It does not change the month the dispute was filed in, and that is the month the networks use.
Why did the percentage jump after a slow month?
Mastercard divides this month's chargebacks by last month's sales. A quiet month after a busy one lifts the percentage while the dispute count stays flat.
Can several merchant accounts share one ratio?
Visa scores each statement descriptor with its acquiring bank. A blended dashboard can look calm while one descriptor has already passed the threshold.

What we read

Other sources

7 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.

  1. [s1] Stripe: dispute and fraud monitoring programs Blog,
  2. [s2] Stripe: dispute and fraud monitoring programs Blog,
  3. [s3] Stripe: dispute and fraud monitoring programs Blog,
  4. [s4] Stripe: terminated merchant files Blog,
  5. [s5] Stripe: terminated merchant files Blog,
  6. [s6] Understanding Chargebacks with Paddle Blog,
  7. [s7] Understanding Chargebacks with Paddle Blog,
What multi-MID routing does to disputes Paddle review Checkout Champ review Every review
Dana Rourke

Written by

Dana Rourke

Lead reviewer

Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.

danar@campaignbuyer.com

Last checked 2026-10-14