Tool reviewmedia buyer software
Turn what you know into what you're known for.
By Dana Rourke, Lead reviewer. Reviewed by Campaign Buyer Editorial. Updated 29 September 2026.
Our verdict
Kajabi is the pick if you are building a course or membership business and want the pages, the community, the email and the checkout under one login, with the strongest delivery experience in the category and no cut of your sales. The catch is cost. The entry plan jumped to $179 a month in 2026 and its contact limit was cut, so it only pays off once you are actually selling.
Kajabi is the platform experts reach for when the product is their own knowledge. Since 2010 it has grown into one of the most complete homes for a course, coaching or membership business, and the pitch is consolidation: one login for the courses, the emails, the community, the landing pages and the checkout, instead of five tools stitched together. For a coach or creator tired of reconciling separate systems, that is the whole appeal, and long-time users say the same in their reviews.
It is a creator business platform, not a funnel builder that happens to host courses. The center of gravity is delivery: a course builder with cohorts, quizzes and drip content, communities and access groups, memberships, podcasts, newsletters, and a branded mobile app on the top plan. Around that sit the marketing tools every platform now bundles, email with automations, landing pages and funnels, and a checkout that handles subscriptions, one-time payments, order bumps, upsells and downsells with automated tax.
The distinction decides who it fits. If your revenue turns on the quality of what students and members experience after they buy, Kajabi is built for that. If it turns on squeezing more out of each order at the point of sale, a funnel-first tool does that job harder.
We read the recent reviews before ranking it. The steady praise is having everything in one place and a builder that is intuitive to set up. Reviewers describe consolidating a website, emails, a blog and digital downloads into one dashboard as the thing that finally let them run the business rather than the tools. The steady complaint is price, and it got louder in 2026.
In January 2026 Kajabi ran its first major pricing change in years. Plan prices rose, the entry Basic plan's contact limit was cut sharply, and long-time customers lost their grandfathered rates while new signups were offered a discount. That contrast drew a visible backlash, including a petition and a wave of Trustpilot complaints. The entry price is now $179 a month, about $143 billed annually, and there is no free plan. The honest read is that it is priced for a business that is already selling, not for a first product with no audience yet.
Buy Kajabi if the delivery experience is the product: a course people finish, a membership they renew, a community they return to. It takes no cut of your sales and puts the whole operation under one login. If your growth is funnel-driven, with cold traffic, aggressive upsells and a high-ticket backend, read our ClickFunnels review and weigh a funnel-first tool instead. And price the plan on the contacts and products you actually need, because the entry tier is tighter than it used to be.
The most-cited reason long-time users stay is consolidation: courses, email, community, landing pages and checkout run from one login, so they stop paying for and reconciling several separate tools. Reviewers describe the builder as intuitive and straightforward to set up.
“how well it brings everything into one place”
“intuitive and user-friendly with excellent tutorials and customer support”
Where Kajabi wins clearly is delivery. Independent comparisons repeatedly conclude that if the core business is selling courses or coaching programs, Kajabi is the better home, thanks to its course builder, cohorts, community, podcasts and branded mobile app.
“intuitive and user-friendly with excellent tutorials and customer support”
“If your primary business is selling courses or coaching programs, go with Kajabi.”
The loudest complaint is cost. A January 2026 restructure raised plan prices and cut the entry Basic contact limit sharply, and long-time customers lost grandfathered rates, which drew a visible backlash. Reviewers also flag rising prices alongside support as the recurring negatives.
“how well it brings everything into one place”
“A January 2026 price hike, a 75% contact limit slash, and growing platform lock-in make it a harder sell than it was a year ago.”
We read the threads before we ranked. Here is where the sentiment above comes from, at links you can open.
“how well it brings everything into one place”
“intuitive and user-friendly with excellent tutorials and customer support”
“If your primary business is selling courses or coaching programs, go with Kajabi.”
“A January 2026 price hike, a 75% contact limit slash, and growing platform lock-in make it a harder sell than it was a year ago.”
Plans from $179/mo, with a 14-day trial.
Basic is $179/mo (2,500 contacts, 5 products, 1 website), Growth $249/mo (25,000 contacts, 50 products, affiliate program and advanced automations), and Pro $499/mo (100,000 contacts, unlimited products, 3 websites, branded mobile app). Billing annually saves about 20%, bringing Basic to roughly $143/mo. Kajabi takes no revenue share on any plan, but its own payment processing runs 2.7% to 2.9% plus 30 cents per sale, and using a third-party processor adds 0.5% to 2% on top depending on plan. 30-day money-back guarantee.
Pricing verified against the vendor on 2026-09-28. Prices go stale. Check the vendor before you buy.
4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
Written by
Dana Rourke
Lead reviewer
Dana Rourke is the lead reviewer at Campaign Buyer. She owns the tracker and attribution coverage: reading what long-term users report about each tool, checking its documentation and pricing, and verifying prices with the vendor before writing the verdict. Keeping the rankings honest mostly means writing down what the top pick gets wrong, so she does that first.
Last checked 2026-09-29